Selling to Post-recession Car Buying Customers: It's Not all about Price August 20th, Sponsored by OneCommand

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OneCommand-sponsored webinar - "Selling to Post-recession Car Buying Customers: Its NOT all About Price" - is designed to help dealerships navigate the challenges of the 'recovery'. Includes best practices for compliance with new FTC rules coming into effect on September 1st, as well as free access to a Dealership Guide to FTC Compliance. Features actionable strategies on selling to the post-recession consumer and best practices workshops.

Selling to Post-recession Car Buying Customers: Its NOT all About Price

OneCommand-sponsored webinar -- "Selling to Post-recession Car Buying Customers: Its NOT all About Price" -- is designed to help dealerships navigate the challenges of the 'recovery'. Includes best practices for compliance with new FTC rules coming into effect on September 1st, as well as free access to a Dealership Guide to FTC Compliance. Features actionable strategies on selling to the post-recession consumer and best practices workshops covering:

o    Personal WebPages (PURLs)
o    Preference Management
o    Permission Marketing
o    Social and Interactive Media
o    FTC compliance

WHEN: Thursday August 20th, 2009. 10:00am PST/1:00PM EST

WHERE: REGISTER ONLINE AT https://www2.gotomeeting.com/register/405084258

WHO: Open to dealerships, manufacturers, and automotive industry influencers at no cost. Hosted by OneCommand's Vice President of Training and Development, Ronald A.J. Fortt and including OneCommand's Chief Executive Officer, Al Babbington, as a panelist.

WHY: As the nation enters recovery, consumers - who were driven by price in the recession - will start placing greater emphasis on the purchase and/or service experience. Dealers who recognize and adapt to these changes in consumer behavior will have new and exciting opportunities to generate customer loyalty, profitability and equity value as vehicle demand increases. The new FTC rules, which come into effect on September 1st, will be an important and inextricable part of working with the post-recession consumer.

About OneCommand (http://www.onecommand.com):
OneCommand is a leading provider of integrated and automated, personalized communications designed to streamline workflow, reduce marketing expense and generate superior customer response. Focusing on the delivery of the right message, at the right time, and through the right channel, OneCommand has rapidly expanded its market penetration by helping its clients realize significant improvements in loyalty and retention, frequency of visit and overall profitability. In 2008 the Company delivered over 150 million personalized communications on behalf of over 4,000 clients throughout North America.

OneCommand's proven, web-based Relationship Marketing Solutions enable customers to leverage the power of their voice through a multitude of channels, including voice messaging, mobile messaging, e-mail marketing, live call center services, direct mail and a variety of two-way communication streams.

By providing a seamless solution for communication from shop to buy to service and repurchase, OneCommand offers the opportunity to coordinate a unified message to customers. This approach, paired with custom automation of timely, relevant and consistent communications, has led to significant reductions in marketing expense and even greater improvements in the customer experience. For more information call 1.800.814.6820, email lleugers (at) onecommand.com.

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Lindsay Leugers
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