Marzetti® and Weekly Reader Looking for a Design that 'Sticks'

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Marzetti®, in partnership with Weekly Reader Custom Publishing (WRCP), is pleased to announce the launch of its packaging design contest in conjunction with its uDip Sweepstakes.

Looking for an opportunity to take your students' artwork from the classroom to the masses? Marzetti®, in partnership with Weekly Reader Custom Publishing (WRCP), is pleased to announce the launch of its packaging design contest in conjunction with its uDip Sweepstakes. One winner will have his/her winning design printed on Marzetti® Old Fashioned Caramel Apple Dip Singles packaging.

The packaging design contest encourages people of all ages to dip into their creativity and design the packaging for Marzetti® Old Fashioned Caramel Apple Dip Singles. WRCP is supporting this initiative by reaching out to 43,000 art teachers in elementary, middle and high schools across the U.S. to encourage student participation. The design that 'sticks' will appear in stores nationwide during the Fall of 2010.

"At WRCP we believe the arts are an integral part of stimulating creativity and a desire to learn," said Mary Ellen McLaughlin, publisher, Weekly Reader Custom Publishing. "The packaging design contest prompts children to think about design and purchasing appeal, while tapping into their creative juices."

Seventeen-year-old Jaime Ostrom won the packaging design contest in 2008 and has her design featured on Marzetti® Old Fashioned Caramel Apple Dip singles packages in stores now. After seeing an ad for the contest in her mom's magazine, Jaime dipped into her creativity to develop a design that incorporated both apples and caramel drips.

"I chose bright, eye-popping colors and imagined the caramel drips and apples I drew as if they were 3D, having fun and brainstorming what I thought would really make the design exciting and my own," said Jaime Ostrom, winner of Marzetti's® 2008 packaging design contest and Chippewa Falls, WI resident. "Entering the contest gave me a great opportunity to be thoughtful, creative and artistic. I think everyone should take the opportunity to enter the 2009 design contest. They can express themselves, gain personal insight, and they may even become this year's lucky winner."

The packaging design contest is open to all ages. Entrants can draw on existing Marzetti® Caramel Apple Dip singles packaging or on a template available online. Twelve Finalists (three from each age category: 0-8, 8-14, 15-18, 18+) will receive $25 iTunes gift cards and coupons. One winner will have his/her winning design printed on Marzetti® Old Fashioned Caramel Apple Dip and also receive a 20-inch iMac® computer, a Wacom® Bamboo Tablet, and coupons.

In addition, the winner's school of choice will receive 10 Wacom® Bamboo Tablets, a computer accessory that allows users to design sketches, handwrite notes and mark up digital documents, among other unique features.

"Partnering with Weekly Reader to bring the packaging design contest into elementary, middle and high schools across the U.S. is an exciting opportunity for us," said Irena Castle, Senior Marketing Manager at Marzetti®. "We are eagerly anticipating many great entries and are excited to see which lucky contestant will have his or her design on the Marzetti® packaging."

Contest is open to U.S. residents and ends November 30, 2009. For official rules and entry forms, visit http://www.uDipSweepstakes.com.

About T. Marzetti:
The T. Marzetti Company, the specialty food division of Lancaster Colony Corporation (Nasdaq: LANC), markets a wide variety of foods for both the retail and foodservice markets. Brands include Marzetti, New York, and Sister Schubert's. More information about the company is available at http://www.Marzetti.com.

About Weekly Reader Custom Publishing:
Weekly Reader Custom Publishing is the recognized leader in developing unique educational programs sponsored by corporations, nonprofit associations and government agencies.

Weekly Reader Publishing Group, founded in 1902, is a leader in educational publishing. Weekly Reader® publishes 12 magazines and a variety of other supplemental products that reinforce curriculum, help teachers meet standards, and engage students. Every one of the magazines has won numerous awards for excellence in educational journalism. Weekly Reader Publishing Group is part of the Reader's Digest Association, Inc.

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Danielle Cyr

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