Farecla Announces The Acquisition of Autosheen

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Farécla, the market leading manufacturer of high quality surface finishing products, has announced that it has acquired Autosheen, the largest franchised mobile car valeting network in the UK, in a move that will not only add strength to the Farécla brand but also, create a powerful new force in valeting.

Autosheen is already a renowned name in the automotive valeting world and we feel that our acquisition will provide additional opportunities for the brand to expand even further. The natural link with our car care products will also add further national sales channels, reinforcing our position of technical leadership in premium market sectors.

Autosheen PCC limited will combine the expertise of Autosheen Professional Car Cleaning Franchisees with Farécla's world-class range of valeting products, systems and know-how and is further evidence of Farécla's investment and commitment to the automotive industry.

Continuing its reputation for professionalism and perfection, Farécla will invest heavily in the promotion and strategic expansion of Autosheen whilst ensuring that the business maintains its premium service levels. Furthermore, once fully established, Farecla will offer all new and existing franchisees the opportunity to be fully trained on how to best utilise Farécla's products in order to maximise profitability.

The partnership between the brands will also create further opportunities, and incentives, for new franchisees to join the business as it strives to expand and solidify its status as a market leader in the field of automotive valeting.

Andy Ducker, Managing Director of Farécla, commented: "Autosheen is already a renowned name in the automotive valeting world and we feel that our acquisition will provide additional opportunities for the brand to expand even further. The natural link with our car care products will also add further national sales channels, reinforcing our position of technical leadership in premium market sectors."

Lloyd Evans, CEO of Autosheen, commented: "We're delighted with the deal and have no doubt that Autosheen will continue to expand and experience success with the backing of Farécla's extensive industry knowledge and quality products. The investment offers great incentive for new franchisees to join and for existing franchisees to maximise profit."

Autosheen was established 25 years ago and is one of the largest car cleaning franchises in the UK. It is intended that Autosheen will transfer from its current base in Worcestershire to Farécla's Hertford site over the next few months.

For more information please visit farecla.com / autosheen.com or call 01920 465 041

Press Enquiries:
Please contact Farecla's PR Company, Punch Communications on 01858 411600 or 07974 141266 and ask for Automotive PR specialist, Katharine Parker (katharine (at) punchcomms (dot) com):

About Farecla
Farécla has been supplying the Automotive Refinish Trade since the 1950's, today offering world-class surface finishing products to the consumer and professional market.

Farécla's unique technology has built a reputation for innovation and being first to market with new products.

Farécla supplies its products in the UK through a network of Distributors chosen for their specialist channel knowledge and technical capability.

In addition to manufacturing products for the automotive trade, Farécla supplies products to meet the needs of the marine, land transport, sanitary ware, wind energy, and aerospace sectors.

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Pete Goold
Farécla
01858 411 600
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