MediaSpan Announces Web Development Partnership with East Oregonian Publishing Co.

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With page views and visitors increasing, company needed technology-rich sites that are easy to manage.

We had close to 200 items that we wanted in our new system. MediaSpan impressed us immediately, and we're looking forward to taking our digital outreach to the next level.

MediaSpan Online Services announced a partnership today with East Oregonian Publishing Co., the Salem, Oregon-based owner of eight community newspapers, northwest agricultural newspaper Capital Press, and 14 web sites.

The family of East Oregonian Publishing sites has seen visitor traffic nearly double over the past year and page views triple since 2007.

"This partnership is about the high expectations we have for online media," said Laura Sellers, director of audience development for East Oregonian Publishing Co. "As a family-owned group of newspapers, we are deeply involved in serving our customers - readers and advertisers alike - by providing the most robust and nimble digital media available."

Sellers says that East Oregonian Publishing Company has been online since 1995, and made several investments along the way.

"This next step," she said, "recognizes the wide landscape of choices our readers and advertisers have. With the largest news-gathering resources in our areas of coverage, we need a platform that can grow and adapt to the swiftly changing environment."

Steven Barth, executive vice president of MediaSpan Online Services, emphasizes the service role MediaSpan provides via its technology to the publishing industry. "The stalwarts of the newspaper industry today are the community papers. We've built a platform knowing that users expect an excellent online experience from every web site, that advertisers need technology that serves them well, and that people at the individual newspapers need to manage the process easily and efficiently."

MediaSpan provides newspapers with a dynamic platform of flexible online content management and advertising solutions. Papers can respond to new information and events, and launch new online initiatives quickly, independently, and with little risk. Sites can interact with each other or function independently, changes can be made on the fly to meet immediate needs, and service-oriented features such as newsletters and news alerts can be managed easily.

"There is a payoff to doing this well," Sellers said. "We had close to 200 items that we wanted in our new system. MediaSpan impressed us immediately, and we're looking forward to taking our digital outreach to the next level."

About MediaSpan
MediaSpan Online Services, Inc powers digital content management, online audience loyalty and database marketing, and advertising solutions for the world's leading media companies including Evening Post Publications, Harris Publications, Citadel/ABC Radio, Salem Communications, and other major media companies.    MediaSpan has development, support and sales offices in Ann Arbor, MI and Irvine, CA.

About East Oregonian Publishing Co.
East Oregonian Publishing Co. is a fourth-generation family business with a combined newspaper circulation of 70,000 with two community dailies, six weeklies, and the Capital Press, a northwest agriculture weekly. The Salem-based company also publishes real estate guides and has an outstanding and growing web presence with 14 news and real estate web sites.

Contact Eileen Licitra, Vice President, Product Management, ELicitra(at)mediaspanonline(dot)com

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Eileen Licitra
MediaSpanOnline
949-892-2929 ext. 3104
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