Aisle7 IN-STORE 2009 Second Edition Released Today Enabling Retailers to Help Shoppers Where it Counts: Their Health and Their Budget

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New Release Adds Shopping Resources to Capitalize on the Latest Consumer Trends like Gluten-Free and Meals on a Budget

We're excited to make this release available to our retail customers

Aisle7 (formerly Healthnotes), the worldwide leader in wellness-driven shopper marketing programs for food and drug retail, today announced a new release of its flagship product: Aisle7 IN-STORE 2009 second edition. Building on the success of the first release with over 2000 deployments, Aisle7 IN-STORE 2009 second edition provides retailers with exciting new shopping tools and features that allow shoppers to save money without sacrificing health goals. Leveraging its unique campaign-based display, shopping ideas on popular topics such as Gluten-Free, Diabetes Management and Budget-Friendly Meals are presented throughout all major departments in the store.

"We're excited to make this release available to our retail customers," said Jeffrey P. Beyer, CEO of Aisle7. "The economy has placed pressure on shoppers to find the best products for their families at the best price. Aisle7 IN-STORE 2009 second edition is a great resource for both shoppers and store level associates, helping stimulate sales and inspire loyalty."

A highlight in the release is the new Budget-Friendly Resource Center, featuring a comprehensive recipe index with healthy recipes costing just $3 per serving or less. In addition, product guides and a new Gourmet Meal Makeover tool help shoppers stretch their dollar for a full course meal.

"A top priority at Kroger stores is to give customers the products they want at the prices that shout value," said Elaine Zentz, Natural Foods Category Manager, Kroger. "With meal solutions like Aisle7 IN-STORE we can provide shoppers with budget-friendly menu ideas that don't sacrifice nutrition."

Recent estimates peg 15-25% of the U.S population actively seeking a Gluten-Free diet, second only to the desire to seek low prices. To help retailers support this high growth category, Aisle7 IN-STORE now includes a Gluten-Free Center. This new center is a one-stop product guide that informs shoppers on foods to try and foods to avoid, and includes sample shopping lists and an engaging recipe index with over 160 mouth-watering recipes.

"Gluten-Free supplements, foods and meal ideas have become a definite need that shoppers are embracing," said Jeanine Edith Bernhart, Director of Holistic Health for Henry's Markets. "We look forward to providing our customers and staff with a convenient way of finding relevant information with the new Gluten-Free Center in Aisle7 IN-STORE that provides meal ideas, recipes and shopping lists to make shopping at Henry's easy, fun and healthy."

Aisle7 IN-STORE 2009 second edition also features over 250 science updates to existing health condition, supplement and drug articles as well as new wellness recommendations on popular topics and products such as Probiotics, Stevia and H1N1 "Swine Flu". The new release will reach retail stores later this month.

Aisle7 offers comprehensive programs to drive in-store success and adoption, integrated networking for 24/7 monitoring and content updates, exclusive shopper insights not available from any other source, onsite installation and maintenance and the business consulting and professional services to make it all work smoothly together. To learn more about Aisle7 shopper marketing programs, please visit aisle7-instore.php or sign up for free online demos at

About Aisle7

Aisle7 delivers a personalized wellness-driven shopper marketing program providing Fresh Ideas to enhance the shopping experience, inspire loyalty, and drive purchases in supermarkets, drugstores and natural product stores worldwide. As the next generation of wellness-marketing expert Healthnotes, Aisle7 is uniquely positioned to help marketers leverage the powerful health and wellness trend to connect with millions of shoppers at the point of decision in-store and online. The Aisle7 network drives more than 50 million shopper visits annually across thousands of retail locations and websites worldwide, including eight of the top ten U.S. supermarkets. Visit for more information.

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