We are thrilled to partner with Shoutlet
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Washington, D.C. (PRWEB) August 18, 2009
Shoutlet and Higher Logic announced a strategic partnership today at the American Society of Association Executives' Annual Meeting held in Toronto, Canada. The partnership brings together Higher Logic, the developer of the private social networking platform called Connected Community, with Shoutlet, a social media communication platform. The new partnership will offer associations, societies and non-profits with the most comprehensive social media solution on the market and allow organizations to easily market and monitor their success in establishing and growing their online communities.
The new partnership will provide not-for-profits with a special bundled offering designed to give organizations the ability to post content to well-known social media sites such as Twitter and Facebook, as well as offer video, podcasts, RSS feeds and SMS (mobile messaging).
"We are thrilled to partner with Shoutlet," stated Suzanne Carawan, Vice President of Marketing and Strategy. "Shoutlet's software has traditionally been offered to marketing and advertising agencies who use it to market their clients' web properties and drive maximum exposure and adoption. It is designed for non-technical people who are trying to see impactful results with minimal time investment. The majority of not-for-profit organizations are undertaking social media initiatives, but don't have additional resources and time allocated to get their social networks up and running. Shoutlet offers a perfect time-saving solution for driving awareness of organizations' social networking sites by centralizing the posting of outbound messages to Facebook, LinkedIn, Twitter, and You Tube to name a few. Organizations can now drive traffic back to their online communities on their own websites to more effectively conduct membership recruitment and engagement campaigns."
Jason Weaver, CEO of Sway, Inc., the developers of Shoutlet, is confident that not-for-profits will quickly adopt his social media communication platform based on the results he has seen in the last five years of the software's history.
"Our customers love the fact that they only need to learn one interface in order to post to so many social media channels at once. We have empowered customers to create their own widgets and port them to multiple websites to get the greatest exposure with the least amount of effort. We are excited to partner with Higher Logic and help take some of the pressure off of not-for-profit staffers who are trying to retain their membership by offering private social networking, but are overwhelmed by the multitude of channels and time required to do social media marketing."
Sway, Inc. is a leading development company based in Middleton, Wisconsin, that provides customized social media research and licenses social media marketing tools. Founded in 2004, Sway helps brands execute highly targeted online marketing campaigns using its proprietary social media marketing platform, Shoutlet.
About Higher Logic
Higher Logic's mission is to provide the constituents of not-for-profit innovative ways to think together and build trusted communities where interactive communication and information exchange can occur. By offering software products that allow people to contribute, share, and collaborate, Higher Logic delivers solutions to not-for-profits looking to preserve their organizational value and attract a new generation of global members.