CloudCraze Brings "Insanely Simple" eCommerce to Businesses of All Sizes Integrated Commerce IT Consulting Firm takes Expertise to Cloud Computing

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EDL Consulting, a technology services firm specializing in the intelligent integration of eCommerce, CRM and business intelligence solutions, today announced the launch of its CloudCraze eCommerce solution.

The CloudCraze mission is simple -- to harness the power of Cloud-computing to deliver instantaneous inexpensive eCommerce capabilities to benefit businesses of all sizes

EDL Consulting a technology services firm specializing in the intelligent integration of eCommerce, CRM and business intelligence solutions, today announced the launch of its CloudCraze eCommerce solution.

CloudCraze makes the most of a defining shift in the technology industry toward Cloud Computing. Experts believe that 50% of Global 2000 companies will be using Cloud-computing applications in the coming year.

CloudCraze allows companies to quickly define and configure eCommerce websites. Once configured, these websites can be deployed instantaneously on the Force.com platform, available to Salesforce.com customers worldwide. Force.com-based applications have the advantage of the infinite scalability and elasticity that cloud-computing offers. Cloud-based sites eliminate the need for the technical infrastructure that has long made eCommerce a challenge for businesses of all sizes.

In addition to harnessing the innate power of cloud-computing, the CloudCraze eCommerce solution provides the following industry-leading features:

  •     Delegated Administration which allows functional business leads to administer featured products and change visual elements of the system.
  •     Flexible and extensible UI architecture allows expedited branding of websites
  •     Promotions and coupon functionality
  •     Advanced search and filtering
  •     Built in Content Management System (CMS) capabilities

Companies that are already using the Salesforce.com customer relationship management system will find the move to CloudCraze eCommerce especially compelling. CloudCraze allows both CRM and eCommerce applications to reside on the same platform, leveraging the same Customer and Product metadata objects. This eliminates the need for complex and expensive integrations required by traditional premise-based eCommerce solutions.

"CloudCraze offers something for any company wishing to sell goods online," says Bill Loumpouridis, EDL President and CEO. "Fast orders, low-cost configuration and infinite scalability -- all with a pay-as-you-go approach. For the past decade, we have built and deployed best-in-class enterprise-scale, on-premise eCommerce solutions. Now we are leading the charge by taking this expertise into the Cloud."

"The CloudCraze mission is simple -- to harness the power of Cloud-computing to deliver instantaneous inexpensive eCommerce capabilities to benefit businesses of all sizes," said Loumpouridis. "CloudCraze makes Cloud Computing very real and achievable. Infinite scalability meets minimal IT infrastructure with an intuitive interface that allows marketers to make quick updates to their websites to keep customers coming back for more."

About EDL Consulting EDL Consulting is a national technology services firm specializing in the intelligent integration of eCommerce, CRM and business intelligence solutions to improve business performance. EDL solves the complex systems integration issues behind state-of-the-art technology solutions to make organizations more successful. With the creation of CloudCraze, EDL Consulting has harnessed its legacy of eCommerce best practices and delivered an end-user-focused, best-in-class application on Force.com.

About CloudCraze
CloudCraze takes the best of eCommerce application development from an on-premise model to an off-premise one using Cloud computing to do so faster and for less cost. CloudCraze was developed by EDL Consulting, a partner of Salesforce.com. Chicago-based EDL Consulting offers eCommerce best practices on the Force.com platform and won the "Best Visual Presentation" for its GameCraze by Salesforce.com sites developer challenge. EDL is known for the intelligent integration of CRM, eCommerce and business intelligence solutions to improve business performance for large enterprises such as JCPenney, Best Buy for Business, and Motorola. See http://www.cloud-craze.com.

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Lisa Harris
EDL Consulting.com
847-512-4914 ext. 3
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