Austin's Sneaky Games Launches New Application for iPhone and iPod Touch

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'Fantasy Dress Up' Features Characters from the Company's Upcoming Multi-Player Online Game

Sneaky Games, an Austin-based game development studio, has launched Fantasy Dress Up, a $1.99 iPhone app which lets users build out completely accessorized custom outfits for fantastical characters rendered in extremely high quality and brilliantly colored graphics.

The game was added to the official iPhone AppStore just last month, but has already had hundreds of downloads and many positive reviews.

One reviewer liked how the game kept his young niece busy. "My niece loves it," said AppStore user, Apache_atx; "All the combination of wild outfits, weapons, and armor keep her and her friends entertained as they try to out do each other. It works well and there's lots of stuff to do."

Sneaky Games came up the application because it wanted to develop something targeted for the fastest growing segment of gamers today - women.

"We know that women of all ages own the casual gaming space and many of the brands we work with on Advergaming projects care about this demographic," said David Godwin, President and CEO of Sneaky Games. "We invested in this application - and will continue to invest in it - because it deepens our understanding of a critically important market."

Fantasy Dress Up allows players to customize their character's hair, face, skin tone, weapons, background, headwear, wings, arms, top, bottom, and shoes. The application features a unique browsing window which allows users to sort through clothing as if going through an immense closet filled with fantastic wardrobe pieces. The fantasy style graphics are truly top-notch and, according to Godwin represent the application's most significant development expenditure.

Sneaky Games is planning on a new version of Fantasy Dress Up which will include new customization options and the ability to post designs to Facebook. Version 2 will is slated for launch in September.

The characters featured in Fantasy Dress Up are taken from a massive multi-player online game (MMO) that Sneaky Games has had under development for several months. The game, like this application, will be targeted to women players. Fantasy Dress Up can be downloaded from the AppStore. A link is provided from the Sneaky Games site:

About Sneaky Games
Sneaky Games builds everything from online casual games to community related social environments in order to help companies initiate and maintain brand experiences. Flash games, iPhone games, web based MMOGs, Advergames, and Social media. Need a game? We can build it around your needs. Learn more at


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Ross Haskell
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