The huge 8 by 8 foot oven was opened and we found that the weight of the expanding batter crushed one of the main convection tubes blowing hot air into the heart of the cupcake causing the batter to separate, liquefy and crush the center of the cupcake from the inside out.
Detroit, MI (PRWEB) August 17, 2009
It's official, GourmetGiftBaskets.com, the internet's fastest growing retailer in 2008, broke the Guinness Book of World Records for the World's Largest Cupcake on August 15, 2009 at the Woodward Avenue Dream Cruise Classic Car Show in Detroit, Michigan. This 1,224 pound, 4 foot tall by 10 foot wide cupcake, shatters the previous world record declared on July 20, 2009 of 151 pounds. Proceeds from the sale of the cupcake went to Susan G. Komen's Passionately Pink for the Cure.
Ryan Abood, CEO of GourmetGiftBaskets.com, and mastermind behind the whole production, assembled a cupcake "dream team" including baker George Algarin and crew from California's Merengue Bakery, and began making the monstrosity on Tuesday, August 12, five days before the scheduled unveiling.
"We started off with a goal of a 7,000 pound cupcake but fate intervened on Friday morning when the baking was supposed to be complete," says Abood. "The huge 8 by 8 foot oven was opened and we found that the weight of the expanding batter crushed one of the main convection tubes blowing hot air into the heart of the cupcake causing the batter to separate, liquefy and crush the center of the cupcake from the inside out." With only 24 hours left until the official weigh-in, the brilliant baking crew went into overdrive creating a new, customized mold and fresh batch of batter using an estimated 200 pounds of flour, 200 pounds of sugar, 200 pounds of butter and oil and 1,000 eggs.
The cupcake then baked for 12 hours and was loaded onto a refrigerated truck and driven 52 miles to the Dream Cruise. It was frosted and filled with custard, unloaded with the help of a forklift and then placed on a huge floor scale for an official weigh-in. Guinness Book of World Records adjudicator, Carl Saville, flew in from London the night before to announce the new world record in front of the crowd of hundreds. After the official weigh-in and declaration, the gigantic cupcake was placed on a special stage for the full red carpet affair, complete with velvet red ropes and security detail.
When asked, "Why attempt such an enormous undertaking?" Abood says, "What better way to let the public know that when they send a GourmentGiftBasket.com gift, they are dealing with a company willing to do what it takes to be the best every time. Our thought was to create a product you could find in our gourmet gift baskets, but only make one super-sized. And we had such a great time shattering the largest cupcake world record, you can bet we'll do it again with many more."
Anyone who was not on site to witness the unveiling of the World's Largest Cupcake but wants to support breast cancer research, are encouraged to go to http://www.gourmetgiftbaskets.com to donate to Susan G. Komen's Passionately Pink for the Cure. Additionally, GourmetGiftBaskets.com will be placing a two pound chunk of the record breaking cupcake on Ebay for bidding within the next couple of days, with proceeds going to Susan G. Komen's Passionately Pink for the Cure.
GourmetGiftBaskets.com was named the internet's fastest growing retailer in 2008 by Internet Retailer magazine, and was recently named to the Inc. Magazine "Inc. 500" list as one of the fastest growing privately held companies in America. GourmetGiftBaskets.com has been making unique, upscale, gourmet gift baskets for the discerning consumer since 2002. Since then, they've been working to introduce their customers to the finest gourmet foods on the market. They take their work seriously; they source from over 600 different gourmet food suppliers to bring our customers only the finest gourmet foods in beautiful, reusable baskets. Whether an anniversary, birthday, holiday, or the closing of a major business deal, GourmetGiftBaskets.com takes pride in knowing that our customers send Gourmet Gift Baskets to highlight some of the most important events in their lives. For more information, visit http://www.gourmetgiftbaskets.com or call (866) 842-1050.
Photo/B-roll link: public.me.com/chrisogden1