Goodwill Industries Acquires Bay Area's Pioneering Carpet Recycling Business

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Sale of SF Carpet Recycling ensures new life for millions of pounds of used floor coverings

Ellen developed an excellent system for collecting post-consumer carpet and preparing it for reuse

Goodwill Industries of Silicon Valley announced today that it has acquired the carpet collection and sorting business from SF Carpet Recycling (SFCR), the first facility of its kind in the San Francisco Bay Area. Following the successful acquisition, SFCR continues to operate independently with a focus on new market development for the growing supply of post-consumer carpet products.

Bay Area businesses and residents throw away more than 130 million pounds of carpeting every year, enough to blanket Golden Gate Park's 1,117 acres with five layers of unwanted rugs, carpet, and carpet tiles. Dismayed by the knowledge that nearly all of this discarded material was destined for burial in landfills, entrepreneur Ellen Raynor saw her opportunity to make an impact and launched SFCR in November 2007, quickly building it into a nationally respected carpet recycling resource.

With decades of success in recycling and reusing post-consumer goods, Goodwill also recognized the economic and environmental value of these discarded floor coverings. Building upon the organization's recent expansion into mattress dismantling and recycling, Goodwill noted the clear synergy in acquiring a drop-off and sorting facility for used carpeting.

"In 2008, Goodwill Industries of Silicon Valley collected and repurposed over 18 million pounds of donated goods. Purchasing this collection and sorting business from SF Carpet Recycling marks an important step toward our goal of reducing the amount of usable materials sent to landfill while creating new employment opportunities and contributing to the sustainability of our local communities," said Robert Walker, General Manager of the Carpet Reclamation project. Through the acquisition, Goodwill becomes one of approximately 60 used carpet collection facilities operating in the United States and strengthens its position as a vital partner in helping local governments meet stringent waste diversion targets.

"Carpet recycling creates jobs in the Bay Area, provides an alternative to the landfill, and helps close the loop on carpet manufacturing. It's a win-win situation for all parties," says Raynor, who will now focus her efforts with SFCR on developing new markets for used carpeting material. Recycled carpet can be used as backing or padding for new carpet, while some carpet yarns can be converted into plastics that find new life as automobile parts, clothes hangers, or landscape pavers. "Ellen developed an excellent system for collecting post-consumer carpet and preparing it for reuse" said Georgina Sikorski, Executive Director, Carpet Recovery America Effort (CARE), a national industry-government trade group that encourages carpet repurposing. "We look forward to seeing what she can accomplish in building out the tough market for recycled carpet materials. It's possible that the answer might lie right under our feet."

Bay Area businesses and residents can take advantage of Goodwill's new carpet recycling service by calling the toll-free information line at 1-800-998-5728. Used carpeting will be accepted by appointment only at the Goodwill facility on North 7th Street in San Jose. Hours of operation are Monday through Friday from 8:00 a.m. to 3:00 p.m. Drop-off fees can be paid by cash or check.

About Goodwill Industries of Silicon Valley
Goodwill Industries of Silicon Valley is a private, nonprofit, 501(c)3 organization headquartered in San Jose, California. A social enterprise committed to "doing good and doing well," Goodwill is dedicated to improving employment opportunities, increasing the standard of living, fostering economic independence, and restoring our clients' self value. We do this through workforce creation, vocational training and environmental stewardship. For more information about Goodwill, visit

About SF Carpet Recycling
SF Carpet Recycling serves the San Francisco Bay Area by identifying new markets for recycled carpet products. For more information about SF Carpet Recycling, visit

About CARE
Carpet America Recovery Effort (CARE) is a joint industry-government effort to increase the amount of recycling and reuse of post-consumer carpet and reduce the amount of waste carpet going to landfills. CARE was established in January 2002 as a result of a Memorandum of Understanding for Carpet Stewardship (MOU), a national agreement signed by members of the carpet industry, representatives of government agencies at the federal, state and local levels and non-governmental organizations (NGOs)

For more information about this topic, or to schedule an interview with Ellen Raynor, please call Ellen at 415/671-2921.


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