Expert Panel to Explore Marketing Potential of Today's Mobile Landscape

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MRM Worldwide in Seattle has assembled a panel of industry experts for an August 20 seminar on how savvy marketers are integrating mobile ads and applications into their customer campaigns.

Finally, the pieces are coming together, and strategic thinkers are already making their moves.

MRM Worldwide (http://www.mrmworldwide.com) has assembled a panel of industry experts for an August 20 seminar on how savvy marketers are integrating mobile ads and applications into their customer campaigns.

The event offers insights on the state of the industry from leaders in mobile strategy, advertising, market trends, content, search, and development. Participants will be able to question the panelists and to experience innovative mobile technologies for themselves. MRM Vice President Michael Weaver said the session is particularly valuable because it explores a channel that has captured marketers' imaginations for nearly a decade.

"The industry has been anticipating a viable mobile advertising model since the '90s, but the technology and the standards were never quite there until now," Weaver said. "Finally, the pieces are coming together, and strategic thinkers are already making their moves."

The event marks the second in a series of Digital Immersion Labs being hosted at the Seattle office of MRM Worldwide.

The July event drew attendance from a wide range of Northwest companies and marketers who braved a record heat wave for a lively discussion with executives from MRM, Facebook, LinkedIn, Federated Media, Weber Shandwick, Radian6, and Meteor Solutions.

Weaver will moderate the August session, which features panelists from Ansible Mobile, comScore, MoFuse, Yahoo! Mobile, and Zumobi. Weaver is a frequent author and speaker on monetizing wireless communications. He most recently served as vice president of strategy for Crisp Wireless, and he previously served as a director of advertising solutions for Microsoft.

Panelists' presentations will address the following topics:

  •     Developing, deploying, maintaining, and measuring a mobile presence
  •     Assessing mobile applications in search, brand advertising, and other digital channels
  •     Seeing what's ahead in the development of mobile technologies
  •     Integrating mobile into a larger digital strategy

For more information, visit http://www.mrmseattle.com.

About MRM Worldwide: MRM Worldwide builds Customer Utility™--a measurement of content and context in the service of the brand--to attract, engage, acquire, and retain consumers and business decision-makers. MRM's suite of offerings includes original content creation, digital strategy, cross-media analytics, search, technology strategy, and Web site design. The agency network has 62 offices in 40 countries and counts Microsoft, Intel, MasterCard, Verizon, and General Motors among its clients. For more information, visit http://www.mrmworldwide.com.

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