New York, NY (PRWEB) August 19, 2009
[x+1], the leader in predictive marketing, continues to go against the economic grain, posting strong growth for the second quarter ended June 30 with a 45% increase in total revenue compared to the same quarter last year. In addition, total revenue increased by 46% for the first half of 2009 over the first half of 2008.
This growth has been fueled in part by the need for performance metrics in the hard-hit financial services and travel industries. In the current market environment, companies recognize that they can no longer afford to take a "hit or miss" approach to online marketing and advertising if they want their brand, products and services to be profitable.
Using [x+1]'s data-rich, analytics-driven technology solutions, Fortune 500 companies have been able to fine-tune their performance metrics, ensuring the right combination of media, message and offer gets delivered to the right person at the right time - significantly increasing online ad performance.
"The name of the game today is not just getting an ad out on the web, even in what seems a contextually relevant environment, and hoping for the best," said John Nardone, chairman and CEO of [x+1]. "If marketers aren't targeting the audience most likely to generate an action, their results will suffer accordingly."
"Leveraging [x+1]'s powerful predictive marketing tools, combined with our robust web analytics and deep bench strength in digital media, marketers are seeing consistently strong conversion lift rates, allowing them to make smarter media buys," added Nardone.
[x+1]'s leading suite includes Site+1, which uses anonymous demographic and online behavior data to deliver highly personalized web experiences, and Media+1, which creates dynamic, custom ad networks for both response-based and brand campaigns. Underlying it all is [x+1]'s patented Predictive Optimization Engine (POE), an audience-based platform that utilizes automated, real-time decision-making to improve the scale and efficiency of the online marketing process.
For more information on the business benefits of Media+1, click here: http://www.xplusone.com/solutions/internet-advertising.html. To learn more about [x+1]'s site optimization solution, click here: http://www.xplusone.com/solutions/onsite-marketing.html. For more information on [x+1]'s patented technology, including POE, click here: http://www.xplusone.com/solutions/technology.html.
[x+1], the leader in predictive marketing, maximizes the return on marketing investment (ROI) of websites and digital media using its patented targeting technology. Providing the first end-to-end digital solution for advertisers and agencies, it optimizes engagement rates and lift conversion in both media and on websites. Its predictive marketing solutions enable automated, real-time decision making and personalization so the right advertisement and content is delivered to the right person at the right time. Top companies in financial services, telecommunications, online services and travel have significantly increased the performance of their digital marketing using the services of [x+1]. The company is headquartered in New York City. For more information, please visit http://www.xplusone.com.