Biosciences Firm Chooses CloudCraze for eCommerce Business Solution -- LI-COR and EDL Consulting Take Expertise into the "Cloud"

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EDL Consulting, a leading technology services firm today announced that LI-COR is moving its B2B sales into the Cloud with the help of EDL's CloudCraze eCommerce application.

Using CloudCraze, we help keep our customers happy, make quick website updates and add thousands of users with no additional investment. The flexibility and responsiveness of a 'Cloud'-based solution like CloudCraze lets us easily scale up or down to respond to our global business cycles. We are leading the way to more efficiency in our company and within the industry

EDL Consulting, a leading technology services firm today announced that LI-COR is moving its B2B sales into the Cloud with the help of EDL's CloudCraze eCommerce application.

Using the Force.com platform, CloudCraze allows LI-COR to develop and launch its eCommerce site to enhance the buying experience for academic and pharmaceutical research teams who are looking for novel ways to advance the discovery process. They are able to do so faster and more cost effectively than a traditional on-premise eCommerce application. LI-COR expects this move to enhance its global sales of infrared imaging reagents, consumables and software to make it easier for their customers to review and purchase available products on line.

"For 10 years, EDL has built and integrated 'on-premise' eCommerce solutions. Now we are leading the charge with CloudCraze for 'off premise' solutions. Smart businesses like LI-COR will eventually move their B2B or B2C business to the Cloud. It's only a matter of time," says EDL Consulting CEO, Bill Loumpouridis.

As more businesses look to optimize total cost of ownership, experts believe that 50% of Global 2000 companies will be using the Cloud in less than a year. What does this mean for organizations striving to become more customer-friendly and looking to accelerate their quoting and ordering processes?

Companies like LI-COR who are already using salesforce.com's industry-leading customer relationship management (CRM) applications find the move to CloudCraze eCommerce to be a natural one. CloudCraze allows both the CRM and eCommerce applications to reside on the same real-time cloud computing infrastructure and uses the Force.com sites functionality.

"Using CloudCraze, we help keep our customers happy, make quick website updates and add thousands of users with no additional investment. The flexibility and responsiveness of a 'Cloud'-based solution like CloudCraze lets us easily scale up or down to respond to our global business cycles. We are leading the way to more efficiency in our company and within the industry," says LI-COR's Sean Harrison, eCommerce Project Manager.

About CloudCraze
CloudCraze takes the best of eCommerce application development from an on-premise model to an off-premise one using Cloud computing to do so faster and for less cost. CloudCraze was developed by EDL Consulting, a partner of salesforce.com. Chicago-based EDL Consulting offers eCommerce best practices on the Force.com platform and won the "Best Visual Presentation" for its GameCraze entry in the Force.com sites developer challenge. EDL is known for the intelligent integration of CRM, eCommerce and business intelligence solutions to improve business performance for large enterprises such as JCPenney, Best Buy for Business, and Motorola. See http://www.cloud-craze.com .

About LI-COR Biosciences
LI-COR Biosciences is a global leader in the design, manufacture, and marketing of high quality, innovative instruments, software, reagents, and integrated systems for plant biology, biotechnology, drug discovery, and environmental research. Founded in 1971, the privately held company is based in Lincoln, Nebraska with subsidiaries in Germany and the United Kingdom. LI-COR systems are used in over 100 countries and are supported by a global network of offices and distributors. Further information can be obtained at http://www.licor.com .

Media Contacts:
For EDL, contact Kellee Johnson, 312-751-3959.

For LI-COR, contact Doc Chaves at 402.467.0750.

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Lisa Harris
EDL Consulting
847-512-4914 ext. 3
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