Winning these awards is a real testament to the hard work, creativity, and collaboration between our teams and our clients
Boston, MA (PRWEB) August 18, 2009
iProspect®, the Original® Search Engine Marketing Firm, announced today that its client Endless Vacation Rentals won the award for Best Social Media Marketing Campaign at the Search Engine Watch Awards. In addition, Range Online Media, the Dallas-Fort Worth based agency acquired by iProspect in September 2008, announced that its client Reliant Energy received the award for Best Use of Local Search.
Announced at the Search Engine Strategies Conference in San Jose, California last week, the Search Engine Watch Awards recognize excellence in 14 different search engine marketing categories. Reviewed by a panel of industry experts, campaigns were judged in four key areas: innovation in methodology and execution, achieving success goals, excellence in tactical execution, and overall approach/ category relevance.
A Wyndham Worldwide brand that provides access to one of the largest collections of global vacation rentals in the industry, Endless Vacation Rentals received the award for Best Social Media Marketing Campaign for YourFatChance.com. Designed to generate brand awareness and website traffic, the social media effort invited participants to enter their funniest bad luck story for a chance to win the grand prize of a vacation rental valued at $2,500 plus $2,000 in VISA® gift cards.
"We are delighted to receive this award," said Jessica Kornacki, Vice President of Marketing for Endless Vacation Rentals by Wyndham Worldwide. "Working together with iProspect, we were able to develop an effective campaign that tapped into a variety of social media channels, and the results have been outstanding. The effort has been so successful that we plan to launch another social media initiative for yourfatchance.com this fall."
A Range Online Media client and one of the largest energy producers in Texas, Reliant Energy took home the award for Best Use of Local Search for their innovative use of a custom mashup application and supporting local search marketing efforts during Hurricane Ike, which had left nearly 2 million people without power. Launching just days after the disaster struck, Reliant's efforts were designed to provide a useful service for those left without power, and included real-time power information with an interactive map, and updates on power availability and resources for hurricane preparation and emergency procedures.
"This award from Search Engine Watch recognizes not only our hard work, but also our commitment to serving the customers of Texas during a time of need," said Mark Walker, Senior Manager Online Marketing for Reliant. "We appreciate the Range Online Media team - they've always been more like an extension of our internal team than just an agency -- for aiding us in providing these innovative solutions for our customers."
"Winning these awards is a real testament to the hard work, creativity, and collaboration between our teams and our clients," said Robert Murray, CEO, iProspect. "I'm delighted to see everyone involved get recognized for their efforts. Award-winning campaigns such as these only inspire us to develop even more innovative campaigns that deliver business results for our clients."
iProspect is the Original® Search Engine Marketing Firm. The company helps many of the world's most successful brands maximize their online marketing ROI through natural search engine optimization, paid search advertising management, online display advertising management, paid inclusion management, shopping feed management, global search engine marketing, Web analytics/attribution modeling, reputation management, and other related services. By dramatically increasing business results for clients, iProspect helps to create search marketing heroes every day.
With offices in Boston, San Francisco, Chicago, and Dallas-Fort Worth, as well as global search engine marketing offices, iProspect can be contacted at 1-800-522-1152, or by visiting http://www.iprospect.com.
Questions regarding this release should be directed to iProspect Director of Communications, Colleen Reed, at 1-800-522-1152 x1203.
About Range Online Media
Range Online Media is a leading search and interactive marketing agency that delivers measurable success through comprehensive, online marketing services, including paid search marketing, search engine optimization (SEO), online media placement and social media, strategic planning, performance optimization and more. Range prides itself on collaboration between technology and human interaction to manage campaigns effectively and efficiently.
Range Online Media offers clients the strength and network of its parent company, iProspect, and is a member of the Aegis family of agencies. Range Online Media currently offers strategic leadership and campaign management services to GAP, Neiman Marcus, Bergdorf Goodman, Accor Hotels North America, L'Occitane en Provence, The Container Store, Godiva Chocolatier, Burberry, Wyndham Hotels & Resorts and many other smart clients.
Please direct questions regarding this release or request interviews by contacting Range Online Media Vice President, Marketing and Communications, Sarah Engel at (817) 665-2135.