New Book Socialnomics Declares It's a People Driven Economy, Stupid

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Wiley Publishing (Hoboken, New Jersey) today announced the release of Socialnomics: How social media transforms the way we live and do business. The author, Erik Qualman, professes that social media isn't a fad, but a fundamental shift in the way we live and communicate. Socialnomics has grabbed the public's attention as evidenced by articles in Forbes, The New York Times, USA Today, The Huffington Post, Mashable, PR Week, ZDNet and Computer World.

People with a passion for something can be infectious. It's obvious that Erik Qualman's passion is social media.

Wiley Publishing (Hoboken, New Jersey) today announced the release of Socialnomics: How social media transforms the way we live and do business. The author, Erik Qualman, professes that social media isn't a fad, but a fundamental shift in the way we live and communicate. Socialnomics has grabbed the public's attention as evidenced by articles in Forbes, The New York Times, USA Today, The Huffington Post, Mashable, PR Week and Computer World.

Social Media has overtaken pornography as the top activity on the Web and the time is now for companies and individuals to take advantage of this historic opportunity. Qualman takes creative liberty with adjusting James Carville's famous 1992 Clinton Campaign line from "It's the economy, stupid" to "It's a people driven economy, stupid."

This modified phrase helps accentuate a key point of the book, which professes that, just like we no longer search for the news today, rather it finds us; soon we will no longer search for products and services rather they will be pushed our way by our friends and acquaintances via social media. As a result of this shift, the products and services that provide the best value will win, rather than the companies that are the best at marketing and messaging. Using real world case studies, Socialnomics explores why flourishing companies are acting more like Dale Carnegie and less like David Ogilvy; listening first and selling second.

One unique aspect of Socialnomics is that it details how social media has changed personal behavior, both online and offline. What happens in Vegas no longer stays in Vegas, rather it stays on YouTube...Facebook...Twitter, etc. "You have to live your life as if your mother is watching, because she probably is - the fastest growing segment on Facebook is females 55-65 years old," says Qualman.

A YouTube video produced by Qualman titled "Social Media Revolution" has been an overnight success capturing 65,000 views in less than a week, helping to drive demand for the book. Early reviews have also been positive for Socialnomics:

"People with a passion for something can be infectious. It's obvious that Erik Qualman's passion is social media." - Dan Heath, New York Times Best Selling Author of Made to Stick

"In Socialnomics, Qualman brilliantly prescribes that the key to social media success is doing rather than deliberating. This is a must read for anyone trying to leverage the social graph rather than be squashed by it." - Steve Kaufer, CEO, TripAdvisor

"Social Media isn't just for the Next Generation - it's for every generation. Whether you're an entrepreneur, a media professional, a college student or a mom, social media will shape your future. Don't be overwhelmed by it; read Qualman's book instead." - Jane Wooldridge, The Miami Herald

Socialnomics is available now at all major online and offline book retailers.

About Erik Qualman
Erik Qualman is the Global Vice President of Online Marketing for EF Education, headquartered in Lucerne, Switzerland. With over 26,000 employees in 53 countries, EF Education is the world's largest private educator. He is a columnist for Search Engine Watch (http://www.searchenginewatch.com) and SES Magazine, while also maintaining a social media blog at http://www.socialnomics.com. Qualman has been highlighted in numerous publications including: The New York Times, BusinessWeek, USA Today, AdvertisingAge, Forbes, PR Week, Investor's Business Daily, eWeek, The Huffington Post, and Mashable. He has also been interviewed on various radio and television outlets. Prior to joining EF Education, Qualman helped grow the online marketing and eBusiness functions of Cadillac & Pontiac (1994-97), AT&T (1998-2000), Yahoo (2000-03), EarthLink (2003-05) and Travelzoo (2005-08). Qualman holds a BA from Michigan State University and an MBA from The University of Texas at Austin . He was first team Academic All-Big Ten in basketball at Michigan State and still finds time to follow his beloved Spartans.

About Wiley
Founded in 1807, John Wiley & Sons, Inc. has been a valued source of information and understanding for more than 200 years, helping people around the world meet their needs and fulfill their aspirations. Wiley and its acquired companies have published the works of more than 350 Nobel laureates in all categories: Literature, Economics, Physiology or Medicine, Physics, Chemistry, and Peace. Our core businesses publish scientific, technical, medical, and scholarly journals, encyclopedias, books, and online products and services; professional/trade books, subscription products, training materials, and online applications and websites; and educational materials for undergraduate and graduate students and lifelong learners. Wiley's global headquarters are located in Hoboken, New Jersey, with operations in the U.S., Europe, Asia, Canada, and Australia. The Company's Web site can be accessed at http://www.wiley.com. The Company is listed on the New York Stock Exchange under the symbols JWa and JWb.

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