Social Shopping Website Debuts In Bolingbrook At The Promenade Bolingbrook

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On August 20, 2009, The Promenade Bolingbrook becomes the first shopping center in Illinois to launch the social networking website, Shoptopia, at their center. Shoptopia is a national social shopping networking Web site designed to connect The Promenade Bolingbrook shoppers with others who share their passion for shopping, as well as retailers and other community groups.

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Shoptopia helps us build relationships with customers and provides them with information about the retailers and promotions that are specifically relevant to them

On August 20, 2009, The Promenade Bolingbrook becomes the first shopping center in Illinois to launch the social networking website, Shoptopia, at their center. Shoptopia is a national social shopping networking website designed to connect The Promenade Bolingbrook shoppers with others who share their passion for shopping, as well as retailers and other community groups.

Shoptopia bridges the gap between online and traditional retail shopping, allowing members to enjoy the benefits of online shopping while reconnecting them with the enjoyment of an in-store shopping experience. Shoptopia members can share insights, product reviews and their passion for shopping, across a community of fellow shoppers, while receiving special discounts and incentives that can be redeemed at The Promenade Bolingbrook merchant locations.

“Shoptopia helps us build relationships with customers and provides them with information about the retailers and promotions that are specifically relevant to them,” said Kris Kuchler, marketing director, The Promenade Bolingbrook. “This allows us to translate the online shopping experience into a trip to the mall for people who love the experience of shopping in a store.”

In celebration of Shoptopia’s launch, The Promenade Bolingbrook plans to give the first 200 Shoptopia members who bring their printed Shoptopia profile page to Guest Services at The Promenade on Thursday, August 20 a free $10 gift card, while supplies last. All members will be entered into a drawing for a $250 shopping spree, just for signing up for a free membership now through August 31, 2009. In addition, Shoptopia will award special prize giveaways to shoppers throughout the day on August 20 via a special text message mobile campaign.

Using Shoptopia is simple. Users sign up to create a profile and personalize their shopping preferences. They can discover, collect and organize favorite products with Shoptopia Lists, seek the opinions of like-minded shoppers and share a shopping experience with family and friends in the Talk section. Shoppers can engage across all major retail categories including, Women’s Fashion, Men’s Fashion, Kids, Gadgets, Home, Health & Beauty, and Eco-Green.

Once users create a profile that identifies their preferences, they enjoy exclusive perks and deals from Shoptopia and The Promenade Bolingbrook. Retailers can build relationships with customers who frequent their stores and provide these shoppers with the product information and promotions that are relevant to them.

Shoptopia has launched at The Mall at Robinson, Pittsburgh, PA, Charleston Town Center, Charleston, WV, The Mall at Stonecrest, Lithonia, GA, Promenade Temecula, Temecula, CA, Galleria at Sunset, Henderson, NV, Short Pump Town Center, Richmond VA, . Following the launch in Bolingbrook, Shoptopia will continue to roll out to more than 20 shopping centers nationwide by the end of the year.

About Shoptopia
Shoptopia is an online shopping experience where members can share their love for their favorite brands, discover new products, seek shopping advice from a community of friends, family and peers, and receive exclusive benefits from local shopping centers. Shoptopia is the creation of Mallfinder Network, the leading developer and provider of interactive marketing services for the shopping center industry since 1997. Mallfinder develops and hosts websites, manages e-mail and mobile marketing campaigns, and coordinates the delivery of brand and retailer content. Experience Shoptopia at http://www.shoptopia.com

About The Promenade Bolingbrook
The Promenade Bolingbrook, located at 631 E. Boughton Rd., in Bolingbrook, Ill., just west of I-355 is an open air shopping district featuring specialty shops and restaurants including Macy's, Bass Pro Shops Outdoor World, Barnes & Noble and many other fine retailers. The Promenade Bolingbrook is a pedestrian-friendly gathering place for shopping, dining and entertainment. For more information visit its website at http://www.thepromenadebolingbrook.com .

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