Millennium Communications Provides Ingredients for Multi-Faceted New World Pasta Promotion

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Millennium Communications has developed the "It Pays to Eat Pasta" Sweepstakes for New World Pasta, makers of such beloved pasta brands as Ronzoni®, Prince® and San Giorgio®. The sweepstakes, which runs August 15th through October 30th, 2009 and includes prizes valued at $50,000, offers consumers the opportunity to win free groceries for a year.

Millennium is proud of the collaborative relationship we've shared with New World Pasta. The 'It Pays to Eat Pasta' promotion is the latest example of imaginative minds working together.

Take a dash of creative inspiration, stir in a large pinch of digital experience and add the technical management savvy to bring it all together. These are the ingredients that Millennium Communications has brought to the table in developing the "It Pays to Eat Pasta" Sweepstakes for New World Pasta, makers of such beloved pasta brands as Ronzoni®, Prince® and San Giorgio®. The sweepstakes, which runs August 15th through October 30th, 2009 and includes prizes valued at $50,000, offers consumers the opportunity to win free groceries for a year. Also part of the promotional program are coupons good for discounts on a variety of New World Pasta products. Consumers can enter the sweepstakes by visiting It Pays to Eat Pasta Sweepstakes.

"We developed this sweepstakes promotion not only as a way of highlighting the exceptional value and quality of New World Pasta's family of trusted brands…but also to provide consumers with savings during these difficult economic times," said Pat Macri, President of Millennium Communications. "Millennium is proud of the collaborative relationship we've shared with New World Pasta. The 'It Pays to Eat Pasta' promotion is the latest example of imaginative minds working together."

Dave Heimbecker, Senior Director of Marketing for New World Pasta, added: "Providing value to our consumers is our number one priority. The 'It Pays to Eat Pasta' sweepstakes gives our consumers the opportunity to save up to $5,200 a year at the grocery store. Millennium provided integrated creative and promotional services that surround our target and inspire them to enter the sweeps."

Millennium Communications' strategy in creating the promotion was to combine synergistic marketing vehicles that complement one another through multiple promotional channels. Included are on-pack designs, online display advertising, a Web search campaign and online social media placement - all designed to generate widespread exposure for New World Pasta brands while also giving consumers numerous chances to enter and win the sweepstakes.

In addition to creative development, Millennium is managing the administration and technology behind the promotion. "Launching the promotion is just the first part. The second step will be to identify which promotional pieces worked most effectively," continued Mr. Macri. "Handling the entire promotion enables us to report back to New World Pasta on the performance of specific program elements, for example, the conversions of each banner ad and each search ad…we'll even be able to analyze the performance of on-package communication. This knowledge will assist New World Pasta in determining their ROI while also providing the basis for enhancing future promotions."

About Millennium Communications
Founded in 1993 and based in Syosset, New York, Millennium is a digital communications agency that merges inspired creativity with technical discipline. Specializing in Web site design, promotional and online marketing, e-commerce, e-business, mobile, SEO, interactive media, social marketing campaigns as well as managed hosting, Millennium provides a range of solutions that deliver positive ROI for their clients.

About New World Pasta
New World Pasta is a leading marketer and supplier of dry pasta and noodles in the United States, and dry pasta, noodles and rice in Canada. New World Pasta has such leading brands as Ronzoni®, San Giorgio®, Ronzoni Healthy Harvest®, Ronzoni® Smart Taste™, Ronzoni Bistro®, Skinner®, Creamette®, Prince®, American Beauty®, Light 'N Fluffy® in the United States and Catelli® and Lancia® in Canada. New World Pasta has more than 600 employees in the United States and Canada.

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