Best-Selling Author and Social Media Expert Scott Allen To Present Webinar

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Live, ninety-minute event will showcase current best practices for growing a business using social networking and social media. Program features numerous case study results and examples of how to make efficient and effective use of today's social web to produce profitable results. Content suitable for both business-to-consumer and business-to-business marketers.

What's Working NOW! and Conference Call University will present a 90-minute webinar with best-selling author and prominent social media expert Scott Allen. The program will take place on Wednesday, September 23 starting at 1:30 p.m. EST (13:30 - 15:00 GMT). For detailed information and to register please visit

Allen, a 20-year veteran technology entrepreneur, executive and consultant, has helped hundreds of businesspeople and organizations transform virtual relationships into real business since 2002. He is the co-author of "The Virtual Handshake: Opening Doors and Closing Deals Online," published by the American Management Association as well as The Emergence of The Relationship Economy. The title of his presentation is: "How To Use Social Networking & Social Media To Grow Your Business."

Cost for the webinar is $99, with a money-back guarantee of satisfaction. Every registrant will receive a full audio-visual copy of the program for repeated viewings and enhanced learning. Early registrants will receive several valuable bonuses.

Specific social networking and social media pointers to be presented include -

  •     The 7 keys to profitable online networking
  •     Techniques for using automation and other productivity tools ethically and effectively
  •     How to build a LinkedIn profile that maximizes your exposure in search engines
  •     Proven ways for attracting hundreds of targeted Twitter followers every week
  •     Tips and techniques for transforming a Facebook page into an engaging resource that

        multiplies a company's fan base and keeps them coming back for more.

Plus, Scott will answer questions submitted in real-time from the audience.

"With today's tight marketing budgets, making effective and efficient use of the social web is more important than ever," said Ernest Nicastro, principal with What's Working NOW. "And when it comes to offering actionable advice on how to use social networking and social media to grow a business few people are as qualified as Scott Allen."

Mr. Allen will also present and discuss several examples and case studies including -

  •     How a simple LinkedIn profile update helped one businessman earn a $5,000 commission
  •     Social media tactics and strategies used by a startup t-shirt retailer to build "brand love" with

        nearly a million Twitter followers and almost 100,000 Facebook fans

  •     How a British car insurance comparison site leveraged YouTube and Facebook to increase

        search engine traffic by more than 300% in 3 months while generating a 90% increase in
        insurance quotes over the same period in the prior year

"People want to know the secret behind social media success," said Allen. But the secret is that there is no secret! All of your real-world skills and strategies can translate to the virtual world. The problem is that it's not always obvious how to do that. Also, there's a lot of junk out there, and there's a strong temptation to imitate what you see others doing - even if you don't know whether or not it's working.

Continued Allen, "In this webinar I'll debunk the junk and hype and offer people proven best practices for using social networking and social media to increase bottom line results. Our attendees will come away from the program with actionable tactics and strategies they can start putting to work right away."

About What's Working NOW!
What's Working NOW! is a training and development and event production company headquartered in Columbus, Ohio. The firm produces and markets education and training events that connect sales professionals, marketers, executives and business owners with insight and expertise they can use to enhance their careers and grow their businesses. Through its affiliate program the firm also enables qualified businesses and individuals to build customer goodwill and generate immediate revenues and qualified leads by co-promoting What's Working NOW! online and offline education and training programs.

For more information please contact:

Ernest Nicastro
What's Working NOW!
Ph: 614.747.2256

About Conference Call University
Conference Call University provides education, training and motivation in the comfort of your home or office through the use of virtual learning technologies such as Teleseminars, Webinars, Podcasts, and more. Conference Call University helps you learn, earn, and succeed. More information is available at

About Scott Allen
Scott "Social Media" Allen has been helping companies and professionals transform virtual relationships into real business since 2002. His first book, The Virtual Handshake: Opening Doors and Closing Deals Online, established him as one of the thought leaders in the business use of social media. His subsequent books, The Emergence of The Relationship Economy and Socialutions: Management Methods for The Social Era, have laid out both a challenge and a roadmap for organizations to face the coming changes brought on by the advent of the social web. Scott also co-writes a monthly column for about virtual business relationships and social software.

Scott is a widely recognized authority, having been quoted or featured in many sources, such as The Wall Street Journal, and The Washington Post as well as numerous radio appearances. He works extensively with business owners and serves on several advisory boards.


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