When planned, implemented and managed properly, Internet marketing is the fastest, most affordable and most effective way of boosting revenues
Orlando, FL (PRWEB) August 25, 2009
Many businesses are struggling in the current economy. There is hope. Orlando website design firm Two Think, LLC has developed systems and solutions that help their clients experience maximum sales regardless of the economic situation.
Most business websites fall into two categories: Online brochures or online shopping carts. In both cases, there are no attempts to engage, track or build any type of relationship with the site's visitors. The website development system Two Think uses for their clients focuses on both areas.
"When planned, implemented and managed properly, Internet marketing is the fastest, most affordable and most effective way of boosting revenues," says Christian Franqui, vice president and creative director of Two Think. "The return on investment (ROI) of developing a new site can be higher than any other type of business investment. The key to success is to have a clear digital strategy that is designed to attract, capture and maintain communication with prospective buyers."
Two Think builds into new sites a variety of systems to track site visitor activity. These systems provide incredibly detailed information. Their statistics show who is visiting the site, how they got there, how much time they spend on each page and more. That information is used by Two Think to continuously fine-tune on-line advertising and search engine optimization (SEO) activities for their clients.
The web design firm also develops programs that help their clients build ongoing relationships with site visitors. "Without relationship-building systems in place, a website is just like a retail store that has no staff, says Franqui. "When the economy is good, products might sell themselves. But when times are bad, customers leave and never return."
The organization has created strategic relationship-building systems for a number of high-profile clients. The site they created for Freestyle Music Park in Myrtle Beach, SC includes a fully integrated iPhone application. Website visitors can download the application, have fun learning about the park's attractions, view comments from previous visitors and return to the site to purchase tickets. After enjoying the amusement park, they can then post their own comments on the website or the iPhone application for others to read.
The site Two Think built for The Point Orlando also includes programs that allow the resort's sales team to track and build relationships with site visitors. The site has systems in place to immediately identify if a caller contacts the sales center after seeing the website (versus after seeing other advertising).
Two Think recently re-engineered their own website. They used their world-class graphic designers and their dramatic portfolio to demonstrate the caliber of their work. They also included a variety of relationship-building systems including personal blogs written by the firm's principals, testimonials, and a free informative report for site visitors. The free report serves as a tool to encourage site visitors to provide their name and email address to Two Think. The company can then maintain communication with visitors via newsletters and other email marketing activities.
For examples of websites that were created by Two Think to maximize sales in a down economy, visit:
About Two Think, LLC:
Orlando web design company Two Think, LLC specializes in developing income-generating websites for clients in a variety of industries. They focus their efforts on creating digital strategies designed to attract, capture and maintain communication with their client's buyers. Two Think accomplishes this by using trailblazing technology and innovative systems. In addition to having a team of talented web designers, the company is staffed with degreed graphic designers, Internet marketing specialists and business strategists.
The company recently completed projects for Freestyle Music Park, The Point Orlando and Show System Integrators.