Boca Raton, FL (PRWEB) August 20, 2009
SheBlogs (http://sheblogs.org) announced the launch of their new media PR suite of services, aimed at connecting marketing and PR professionals with the female blogging community. At launch, SheBlogs has established a community of more than 500 bloggers, who reach more than 2 million monthly unique visitors and more than 500,000 Twitter followers.
"Our founders have developed an outreach method that is non-invasive and appealing to the blogging community," explains SheBlogs co-founder Michael Conner. "What we have found is that these bloggers - who are eager to connect with PR professionals - aren't being serviced properly by traditional wire services and outreach methods. We've used our experience and research to develop a strategy that delivers results for PR pros while appealing to the blogging community."
SheBlogs.org uses a four-touch approach to outreach for the blogging community they service - utilizing a community Web site, weekly newsletter, Twitter and Facebook outreach to maximize non-invasive press outreach. Among the features SheBlogs offers, PR pros are able to:
- Distribute press releases - much the same way that they would issue media alerts and releases through a traditional wire service - but to a targeted market of bloggers
- List their companies in the SheBlogs.org Blog-Friendly Company Directory - where companies can feature corporate information, stock images, and press contact information for bloggers
- Announce contests and giveaways targeted at the blogging community
The SheBlogs.org founding team has more than 25 collective years of experience in traditional and interactive marketing and public relations. Since the company's July 23 Beta launch, SheBlogs.org has worked with such major brands as Gatorade, Atkins, Baby Orajel, and Lands' End, as well as smaller Web services and brands, to distribute news and issue contest alerts for bloggers.
Based in Boca Raton, SheBlogs.org is a Web service that connects women bloggers, including mom bloggers, product reviewers, fashionistas, techies and others, with the public relations and marketing professionals who issue the news and promote the products that women care about most. In its first month, SheBlogs.org has grown to support a community of more than 500 female bloggers who reach a total audience of more than 2 million monthly unique visitors and 500,000 Twitter followers.