Puroast® Low Acid Coffee Launches the 'Healthy Breakfast Boost' Campaign: Your Caffeine Kick-Start without the Acid Stomach Ache

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Puroast® Coffee Company, Inc. (http://www.puroast.com), an exclusive manufacturer of low acid coffee, proudly announces its 'Healthy Breakfast Boost' campaign for consumers who love to kick-start their morning with a cup of gourmet coffee, but have avoided this treat because of the harsh side effects of acidity in regular coffee - heartburn and upset stomach. Through its unique roasting process, Puroast® removes more than 50% of the acid while retaining 100% of gourmet taste of a natural, smooth-tasting and full-bodied coffee.

Puroast® Coffee Company, Inc. (http://www.puroast.com), an exclusive manufacturer of low acid coffee, proudly announces its 'Healthy Breakfast Boost' campaign for consumers who love to kick-start their morning with a cup of gourmet coffee, but have avoided this treat because of the harsh side effects of acidity in regular coffee - heartburn and upset stomach. Through its unique roasting process, Puroast® removes more than 50% of the acid while retaining 100% of gourmet taste of a natural, smooth-tasting and full-bodied coffee.

"We have a passionate belief in Puroast®'s unique abilities to satisfy millions of Americans who are otherwise unable to drink coffee. The Healthy Breakfast Boost will help build consumer awareness of our product and the benefits of lower acidity in their morning brew," says Kerry Sachs, President and Cofounder of Puroast®. "I encourage fans to visit http://www.puroast.com to learn more about our commitment to establishing the ultimate coffee experience. We even have a complimentary sample set for bloggers who want to write about the brand."

The Puroast® Process: Credible Research and Proven Results
Backed by credible research by Dr. Taka Shibamoto at the University of California at Davis, Puroast® successfully removes at least half of the acid in coffee. "pH testing in our labs here at UC Davis, revealed Puroast® is significantly lower in acid, between 50-70% lower, but has the same caffeine levels of the leading gourmet coffee brands," states Dr. Shibamoto.

According to Sachs, Puroast®'s proprietary technology uses a variation in the way heat is transmitted to coffee during the roasting process to reduce the harmful acidity that makes other forms of coffee too bitter. More importantly, 90% of consumers surveyed report symptom relief from acid problems by drinking Puroast®. "That statistic underscores the impact our coffee has to those seeking a great tasting, healthier cup of coffee," states Mr. Sachs.

About Puroast® Low Acid Coffee
Puroast® Low Acid Coffee is available in major grocery retailers throughout the country as well as specialty and natural food stores. Product is also sold on the company's website at http://www.puroast.com.

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Lewis Fein
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