Conversion is the New Black with Google Website Optimizer

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A sign of maturity in the market is reflected by efforts of more companies to glean more leads and sales from existing traffic. Better free tools for online marketing tests, and a growing number of consulting firms in the field of web analytics, signal a continued trend in online marketing services -- more effort is being invested beyond traffic generation. One of those companies is easynet search marketing. Certified by Google as a WOAC (Website Optimizer Analytics Consultant), they make conversion improvement for businesses.

In general, we recognize a growing awareness for increased monetization of existing traffic, rather than merely seeking opportunities to increase traffic volumes. We offer our clients ongoing consultation and implementation of testing cycles aimed at improving monetization.

easynet search marketing is a full-service search engine marketing and conversion optimization company servicing clients across 36 multilingual markets in 50 countries. And, it is a member of a select group of worldwide companies certified to provide consultancy for Google Website Optimizer.

This free tool from Google makes website marketing tests easy by showing which image on the page appealed more to visitors, which combination of text and lead form convinced people to take action, which sales copy was most appealing to online visitors, etc.

According to Itai Levitan, Co-CEO of easynet search marketing: "The typical lost opportunity for website marketers is that they stick with their original version when they could quickly create and test a different one that beats the original with increased user actions and business results."

"In general, we recognize a growing awareness for increased monetization of existing traffic, rather than merely seeking opportunities to increase traffic volumes. We offer our clients ongoing consultation and implementation of testing cycles aimed at improving monetization."

A sign of maturity in the market is reflected by efforts of more companies to glean more leads and sales from existing traffic. Better free tools for online marketing tests, and a growing number of consulting firms in the field of web analytics, signal a continued trend in online marketing services -- more effort is being invested beyond traffic generation.

According to Levitan: "There is still a gap between talk and action with Conversion Optimization -- many companies still need to change their mindset and upgrade their execution around conversion marketing. Marketers who quickly shift managerial attention and work processes toward conversion optimization will have a clear edge."

"This stuff really works." According to Levitan, "We've recently driven an increase in sales of 100% to an online travel site simply by testing a different version for user navigation and testing various images for hotel rooms."

Conversion is the new black, and Google Website Optimizer is making 100% conversion possible for all businesses.

Google provides the Website Optimizer product free of charge, giving website owners the option to purchase a tailored professional services package directly from one of its authorized consultants.

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Yaara Shimony
easynet search marketing
+972-9-950-9286 ext. 101
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