Divaskincare.com Offers Consumers Scam-Free Information and Skin Care Advice from Beauty Experts with a Weekly TV Show

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Controversial marketing tactics are increasingly making it more difficult for consumers to receive accurate, trustworthy advice on the Internet related to Skincare & Wrinkle Treatments. Divaskincare.com is working to change that by providing skin care tips from industry professionals who are licensed estheticians and makeup artists.

Divaskincare.com wanted to help consumers break through the scams with real skin care tips from women who actually work in the

Controversial marketing tactics are increasingly making it more difficult for consumers to receive accurate, trustworthy advice on the Internet. Divaskincare.com is working to change that by providing skin care tips from industry professionals.

Divaskincare.com has a weekly show dedicated to providing the latest skin care advice on Botox, anti aging, age spots and wrinkle cream, as well as do-it-yourself skin care tips. The consumer-oriented Web site recently added a new feature called Ask the Skin care Expert, which allows visitors to submit questions to and receive answers from actual skin care experts.

"Divaskincare.com wanted to help consumers break through the scams with real skin care tips from women who actually work in the "skin care industry as estheticians," said CEO Lawrence Roberts.

Since its inception, the Internet has been a source of great wisdom--and phony advice, Roberts says. Last year, in particular, there was a rise in Internet marketers using flogs (fake blogs), fakevertising, and fake reviews from "moms" who say they lost 40 pounds using certain weight management products--all under the guise of free trials. "These fake stories also use the character and likeness of Oprah, Dr. Oz, Barbara Walters and others with perceived authority in the demographics (usually women and stay-at-home moms) to promote these scammy products," he said.

The situation involving false online advertising is steadily worsening, prompting industry leaders to speak out against the issue. Comments by Google CEO Eric Schmidt are a prime example. "The Internet is fast becoming a cesspool where false information thrives," he said, addressing an audience of magazine executives visiting the Google campus as part of their annual industry conference. Schmidt added that their brands were increasingly important signals that content can be trusted.

Bogus advertising is also a growing concern to the Federal Trade Commission, which prohibits unfair or deceptive advertising in any medium--including the Internet. As such, the FTC Act requires that online advertising be truthful and not misleading. A claim can be misleading if relevant information is left out, or if the claim implies something that's not true. In addition, claims must be substantiated, especially when they concern health, safety, or performance. Sellers, advertising agencies, and even Web site designers are responsible for any claims they make to consumers about products and services.

Divaskincare.com is dedicated to providing consumers with accurate and trustworthy advice about skin care products. That's why the information-based Web site specializes in offering skin care tips through videos, blogging, articles, and Q and A sessions featuring knowledgeable skin care professionals. Divaskincare.com's goal is to be a guiding light of wisdom for both women and men who are searching for reliable skin care advice.

For more information or skin care tips, please visit http://www.DivaSkinCare.com. Or contact Lawrence Roberts at 415-225-4707 or twitter.com/divaskincare.

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Cristina Shimabukuro
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