Apriori Beauty Launches with Amazing Growth in a Slow Economy

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New health and beauty company launches in a traditionally slow month and a tough economy with incredible results.

Apriori Beauty, LLC today announced online sales in 42 U.S. states after only two months in business. "Product sales opened on June 11, 2009 and have exceeded all expectations," says CEO, Candace Keefe. "Traditionally in this channel of distribution (network marketing), the summer months are slow because families are busy and women make up the largest percentage of the independent salesforce. Despite this fact, we decided to launch our company earlier than planned due to an increasing internet interest and demand for an opportunity that paid independent Consultants weekly for their sales efforts," adds Keefe.

The decision to start Apriori Beauty was made only seven months earlier on November 11, 2009 when Keefe and two partners met to pen the company's mission statement. Later that week, a one page website was posted and over 8,000 individuals found it by year's end. The original business plan for Apriori Beauty included a soft launch for founding Consultants in June 2009 and product sales opening in January 2010. As the website was updated and expanded, interest in the products and opportunity grew. Based on this demand, the decision was made to open for founding Consultants in February 2009 and a stronger push toward product availability began. "Our ability to launch this company so quickly was based on two things," says Keefe. "Our industry experience plus the relationships that were built over the years were both key to moving at a fast pace with minimal roadblocks."

Apriori Beauty launched with two product lines, Celloxylin™ skin and body care, and the Lifeoxylin™ Cellular Defense Elixir. Together they offer an internal external, proactive approach to anti-aging — the Cellular Age Advantage™. Apriori Beauty's products are sold through its network of independent Consultants online at aprioribeauty.com. Clients enjoy free online registration and a 20% discount when their order is placed through Autoship. Independent Consultants enjoy the same product discounts plus rebates paid weekly and bonuses from sharing the products with family and friends. Plus, every purchase contributes to the Foundation Apriority, a non-profit that will support charities that make women's initiatives Apriority.

"We are very grateful to all of our independent Consultants, many of which joined our venture before they even knew the products that would be offered," says Keefe. "And, we are just as ecstatic that as many Clients have registered to purchase our products. At Apriori Beauty, our goal is to help make life beautiful for as many people as possible with our amazing products and equally incredible opportunity."


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Elizabeth Vervynck