London, UK (PRWEB) August 23, 2009
Atom Publishing, as publishers of the magazine, RIBA Journal, wanted to replace the outdated website. Abraxor translated the concepts to a web format, including the very visual home page, and, by using a powerful, publishing-focussed content management system (CMS), were able to automate creation, management and distribution of Atom's publishing content and multimedia files.
Abraxor leveraged sophisticated web technologies to allow custom typefaces to be embedded into articles to match the branding of the magazine. They integrated a digital advertising system so that reliable, feature-rich advertising could capitalise on the ever-growing revenue opportunities the site offers. With the ability to craft search engine optimisation for each article published, RIBA are assured that content will have a long life.
Finally, being able to integrate and brand social media such as Twitter and Facebook enhances the longevity of the website ensuring it remains fresh and appealing.
Abraxor (/http://www.abraxor.com) are a digital agency based in London with experience building online solutions across all industry sectors including publishing, recruitment, finance and construction. They offer content management systems for the web, search engine optimisation and leverage social media (http://www.abraxor.com/services/web_consultancy).
The Royal Institute of British Architects is the UK body for architecture and the architectural profession. RIBA provide support for their 40,500 members worldwide in the form of training, technical services, publications and events, and set standards for the education of architects, both in the UK and overseas.
RIBA Journal is the leading publication serving the architectural profession. Published monthly it is the only magazine to reach all 40,500 RIBA members.
About Atom Publishing:
Atom publish magazines that ensure people read them because the content is original, entertaining and well targeted.
Over the past 10 years, Atom have helped companies from British Airways to Marks & Spencer to develop valuable long-term relationships with their customers.
For further information please contact:
Tel: 020 7709 2091