eBags.com Exclusive Online Launch of Britto Collection Luggage

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Luggage Leader, Heys USA and Celebrity Artist, Romero Britto Bring Inspiration to Travelers

Britto Collection Luggage by Heys USA - A New Day

The World's Lightest Carry-on Luggage

Heys USA has partnered with leading web retailer, eBags.com for the exclusive online launch of a new, lightweight luggage collection inspired by celebrity pop artist, Romero Britto. The highly-anticipated August 28th release of The Britto Collection will be available online exclusively at eBags.com until September 7th when it will be available online nationwide and at fine retailers across the country.

Heys USA, the inventor of the "The World's Lightest Carry-on Luggage" and leader in innovative, hard side luggage, has taken the travel goods industry by storm with the Britto Collection … four uniquely patterned, 4-piece luggage sets have brought inspiration and a renewed sense of adventure to travelers amongst a sea of traditional black bags.

The images of internationally acclaimed artist Romero Britto on Heys USA's' 4-piece, lightweight luggage sets include a 22", a 26" and a 30" upright hard side, as well as a beauty case; ideal for business or leisure travel. Britto's artwork has been incorporated onto the luggage using an exclusive manufacturing process. Each piece is extremely durable, flexible and absorbs impact. The uprights feature Japanese-made, four-wheel, 360 degree spinner systems that create a smooth glide across any surface, as well as "smart wheels" which are larger in the rear for greater control. The Britto sets include heavy duty zippers and a cushioned handle grip, with stylized, fully-lined interiors that are customized to compliment the shell art, as well as a built-in divider and a mesh pocket, making organized packing a breeze.

"Best known for his expressions of his optimistic faith, Romero Britto has become the foremost pop culture artists of our time, with his colorful iconic art displayed worldwide. We're excited that eBags.com launching the collection - product like no other on the market today," noted Harry Sheikh, President and CEO of Heys USA.

"A magnificent, first-of-its-kind addition to the travel goods industry, travelers can easily spot their bags on the airport luggage carrousel, the cruise port, or the rail station platform. Heys customers rely on us for premier fashion designs that feature the best of functionality in travel goods," commented Sheikh. "To have such an esteemed artist working with Heys USA portrays our goal to shine through current offerings and bring our customers fashionable alternatives as they discover the world."
Vince Jones, eBags.com CEO commented, "We are thrilled to team with Romero Britto and Heys USA to feature such a magnificent collection of luggage. The pieces are truly breathtaking. Travel should be fun and this collection certainly hits the mark."

About eBags:    
eBags.com is the world's leading online retailer of luggage, handbags, business cases, backpacks and accessories. With over 10 million bags sold and 1.8 million unbiased customer reviews, eBags features more than 40,000 products from over 550 brand names such as Heys, Vera Bradley, Samsonite, Tumi, The North Face, Dakine, JanSport, Kenneth Cole, and Nike. eBags is a proud supporter of the fight against breast cancer and donates 10% of the retail price of each Pick Pink product to breast cancer research, education, screening and treatment. For more information, please visit http://www.eBags.com.

About Heys USA:
Heys USA is a leading travel goods manufacturer, recipient of the 2009 Product Innovation Award by the Travel Goods Association, and an award winning leader of hard and soft-sided luggage, travel bags and business cases. EcoCase was named by The Oprah Magazine - 'the O list' as a favorite of Oprah and her team. Heys USA's BioCase was named by Popular Science Magazine as a Must-Have product in June 2009. Southwest Airlines' SPIRIT MAGAZINE called Heys' xCase "The bag to get you there in style." The 20" xCase was recently chosen as the official bag of the 57th Annual Emmy Awards and the Dr. Phil '08 Holiday Special. Headquartered in Miami, FL, Heys USA also operates a Fifth Avenue showroom in New York City to accommodate buyers from all channels of distribution. For more information visit http://www.heysusa.com.

About Romero Britto
A native of Brazil, Britto has created artistic projects for such well-known brands as Disney, Absolut, Movado, Evian and Audi, among others. His diverse appeal has found him as a panelist at the World Economic Forum and creator of the Cirque du Soleil pre-show at the NFL Superbowl XLI, as well as numerous other global entities. His use of bright colors reflects his desire to exude happiness through his art. As the youngest and most successful Pop Artist of this generation, Britto creates contemporary masterpieces that evoke a spirit of hope and convey a sense of warmth. Embraced by the international community, Britto's paintings and sculptures are currently featured on five continents in more than 100 galleries worldwide. Never forgetting his humble beginnings, in 2007 he created the Britto Foundation in an effort to allow him to lend his time, resources and talent to children and organizations all over the world, while continuing to spread joy and happiness through his work. For more information about Romero Britto visit http://www.britto.com.

Company Contacts:
Marcy Schackne
Heys USA Media Relations
marcy.schackne (at) heysusa.com

Peter Cobb
peter (at) eBags.com


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Marcy Schackne
Heys USA
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Peter Cobb
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