Chicago (PRWEB) August 23, 2009
Tribune Media Services, Inc. (TMS) and eGuiders, LLC today announced the launch of their Curated Video Applications (http://www.tmsbrandedmedianetwork.com) for websites and networks in the United States and internationally. TMS is a leading domestic and international syndicator of content to print, online and mobile media companies. eGuiders is an innovative online video curation service and Web portal created by award-winning filmmaker and online pioneer Marc Ostrick and Columbia University film professor and producer Evangeline Morphos.
The eGuiders' Curated Video App features video content from YouTube, Hulu, Crackle and other popular video sources, curated by a team of "eGuiders," industry experts and celebrities, who select and review their picks for the most interesting and entertaining online videos. In addition to the core team of eGuiders-which is made up of an array of traditional and new media professionals from filmmakers and producers to editors and designers--the community also features notable guest eGuiders, including John Landis (Animal House), Jerry Stiller & Anne Meara (King of Queens), Damon Lindelof (Lost), Willie Garson (Sex and the City), Margo Alder (NPR's All Things Considered) and Shawn Ryan (The Shield, The Unit), among many others. The Curated Video Apps can be customized by genre, including Pick of the Day, Animation, Comedy, Drama & Genre, Documentary/Non-Fiction, Music, Viral, and Other Gems.
With a clean design, the Curated Video App adapts easily to a publisher's site. Through the App, a publisher can serve up multiple videos in each category with content that is updated daily.
"What's ideal about the Curated Video App is that a publisher doesn't have to spend time or money to hire a content expert to discover, review and curate videos appropriate for their site, " said Steve Tippie, Vice President of Licensing and New Market Development for TMS. "eGuiders pre-screens the content and then a short piece of code applies the App and its advertising to the publisher's site."
"Video engages and retains site users," said Marc Ostrick, CEO & Co-Founder of eGuiders.com. "Our video product is a natural for publishers who want to keep users coming back. We're excited to take the Curated Video App to new markets with TMS."
eGuiders is one of several recent new market and product initiatives by TMS to provide compelling, name brand content to digital publishers who specialize in delivering content in unique formats and on new platforms to their users, including the TMS Branded Media Network partnership with Adify, the new Jumble and Toonsware iPhone apps and the political commentary (Opinionated) and consumer and personal finance (CASH) magazines for Amazon's Kindle.
About Tribune Media Services
Tribune Media Services (TMS) is a leading domestic and international provider of information and entertainment products for print, electronic and on-air media. It distributes television and movie listings and related editorial content under the TMS and Zap2it brands; syndicates and licenses comics, features and opinion columns; creates and syndicates a variety of online information products; licenses editorial content from national periodicals; and manages national advertising networks. Through its partnership with the McClatchy Company, TMS also markets news, photos, graphics and multimedia content to media clients worldwide through the McClatchy-Tribune Information Services (MCT). Headquartered in Chicago, with offices in Los Angeles, Queensbury, N.Y., Dallas, Milwaukee, Amsterdam, London, Amman (Jordan) and Hong Kong, TMS is a subsidiary of Tribune Company. For more information about TMS and its products and services, visit tmsfeatures.com.
About eGuiders, LLC
eGuiders, LLC (http://www.eguiders.com) is a unique online video portal that discovers and reviews the best original online content through a team of trusted, credible voices in the media industry including producers, executives, editors and designers. eGuiders is a privately held company founded in 2008 by award-winning filmmaker and online pioneer Marc Ostrick and Columbia University professor and film producer Evangeline Morphos.
David Milch, multiple Emmy® Award-winning television series creator and writer, and Entertainment and digital industry veteran Adam Klein, former President and COO of Ask Jeeves, Inc., serve as principal advisors to the company. eGuiders' goal is to help Internet users cut through the clutter and stop searching for the best original online videos and start watching them.
For more information, contact:
VP of Licensing and New Market Development, TMS
CEO & Co-Founder, eGuiders