Crust Gourmet Group Streamlines Marketing Operations with Orbis Marketing™

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Fast-growing Australian franchisor uses leading marketing technology for rapid roll-out.

It used to take weeks to get materials to market through a manual process, whereas using Orbis our turnaround is now a matter of days. Our store numbers are growing and having systems in place to streamline the marketing materials approval process is vital to support our efficiency.

Orbis, a leading provider of marketing management software, today announced the addition of Crust Gourmet Group Australia, a market leader in healthy takeaway pizza, to its client base.

Crust Gourmet Pizza Bars is a fast growing business, ranked 14th by revenue growth on the 2008 BRW fastest-growing franchises list, and has 33 franchise stores across Australia. The business prides itself on delivering quality products, excellent customer service and efficient scalable back-office operations.

Crust senior management endeavour to keep a tight control on operational expenditure and have recognised the opportunity to improve and streamline marketing operations, better support franchise marketing, and manage costs in a growth cycle with Orbis Marketing™.

Crust CEO Michael Logos said, "For a fast-growing business like ours, a reduction in effort and time resources is invaluable."

"It used to take weeks to get materials to market through a manual process, whereas using Orbis our turnaround is now a matter of days. Our store numbers are growing and having systems in place to streamline the marketing materials approval process is vital to support our efficiency."

The Orbis Marketing™ solution provides advanced automation of promotional review processes. This includes templated workflows which can be created to control complicated processes, reducing manual involvement and delivering significant improvements in efficiency.

Based on previous Orbis Marketing™ implementation in similar sized companies, the Crust Gourmet Group can expect to significantly reduce time-to-market in promotional development and achieve a positive ROI well inside one year.

The Orbis CEO, Mr Grant Halloran, considers the contract with Crust to be "further validation that the Orbis Marketing™ solution not only benefits large companies, like Cadbury, Shell and Telstra, but also greatly improves marketing efficiency and effectiveness at smaller, progressive companies like Crust".

About Orbis
Orbis is a leading global provider of Marketing Management software. The company's flagship product, Orbis Marketing™ delivers higher levels of efficiency, productivity and control to the marketing departments of mid to large-sized companies, ultimately leading to higher ROI on marketing investments. Orbis Marketing™ empowers marketers at many of the world's leading brands in financial services, pharmaceuticals, consumer goods, telecommunications, retail, oil and gas, manufacturing and utilities.

Visit http://www.orbisglobal.com for further information.

About Crust Gourmet Group
Crust Gourmet Pizza Bars launched in 2001 with a single store in Annandale, Sydney, and has since grown to over 30 stores across Sydney, Melbourne and Brisbane. In January 2009, Crust was placed 14th in BRW's Fast Franchise list based on revenue growth (2007-2008) and 8th fastest growing in terms of outlets. From day one, Crust has been committed to offering customers a higher quality and healthier choice. In February 2008, Crust became the first and only takeaway pizza operator in Australia to earn the Heart Foundation Tick of approval on a range of six Healthier Choice Pizzas.

Press enquiries please contact:
Corinne Emmelhainz
+61 2 9955 3977

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Corinne Emmelhainz
Orbis
61 2 9955 3977
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