A bad economy turns out to be good for trying out new things
Stroudsburg, PA (PRWEB) August 22, 2009
"Chef of the Month", a new feature launching in print and online in the Pocono Record will bring the chefs and restaurants in the vibrant Pocono area restaurant scene to readers. The feature also provides exciting opportunities for some great discount coupons and a rare opportunity to win a free meal served personally by a local chef.
Food lovers, restaurant goers and those who just thrill at learning more about chefs and restaurants now have a great opportunity to learn more about the talented men and woman creating meals in the Poconos' most popular restaurants. With "Chef of the Month" each each month readers can learn about a chef in a lively article which asks some of our most burning questions. As the many Food Network chefs and shows like Top Chef show, the life of a chef is an interesting one and now we'll let you in on what's behind some of the artistic creations and comfort cuisine served at area restaurant tables.
Ever want to find out the toughest part of being a chef? We all have kitchen disasters -- how does a professionally trained chef deal with a broken sauce or an overcooked steak? How did they get to become a chef and why? What's on a chef's iPod? His or her favorite beer? What do they cook on a day off? We'll ask those questions and so much more of each professionally trained chef and present all the inside info on a chef's life along with fun photos.
In addition, each month readers will be able to clip a coupon good for 20% off meals in the featured restaurant along with a chance to win a $100 gift certificate off a meal served personally by the featured chef, a rare opportunity to get up close and personal with the chef who made the delicious meal. The coupon will be for print only readers while readers can sign up for the drawing through print, online and email. The articles and offers are a part of Pocono Mountains Media Group's dedication to creating a partnership with readers, especially important in these trying times.
"A bad economy turns out to be good for trying out new things," says Pocono Mountains Media Group's Executive Editor Bill Watson. "Readers, newspaper staffers and businesses are all willing to embrace innovation. There's nothing to lose. And this is right in line with our main goal of becoming partners with our readers, bringing them information and opportunities with real value to how they live their lives."
Through information and opportunities like "Chef of the Month," The Pocono Record offers a way for readers to try out new experiences and to engage with the local restaurant community, learning more about our chefs and helping to contribute to the restaurant scene by using the valuable discount coupon and entering the drawing for a fantastic gift certificate opportunity.
About Dow Jones Local Media Group:
Dow Jones Local Media Group (http://www.dowjones.com/lmg), formerly Ottaway Newspapers, Inc., operates eight community media groups around the country -- including the Pocono Mountains Media Group -- that collectively are comprised of 8 daily and 15 weekly newspapers, several lifestyle magazines and other niche publications, and a multitude of affiliated Web sites in seven states.
Product Manager, Distributed Media
sean.polay (at) dowjones.com
About Dow Jones:
Dow Jones & Company (http://www.dowjones.com) is a News Corporation company (NYSE: NWS, NWS.A; ASX: NWS, NWSLV; http://www.newscorp.com). Dow Jones is a leading provider of global business news and information services. Its Consumer Media Group publishes The Wall Street Journal, Barron's, MarketWatch and the Far Eastern Economic Review. Its Enterprise Media Group includes Dow Jones Newswires, Dow Jones Factiva, Dow Jones Client Solutions, Dow Jones Indexes and Dow Jones Financial Information Services. Dow Jones owns 50% of SmartMoney and 33% of STOXX Ltd. and provides news content to radio stations in the U.S.