Zerista and Sonic Foundry form Strategic Relationship to Enable Blended Events

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Zerista works with leading blended conference provider to add virtual element to live events

Zerista, a provider of next generation software for events, today announced the company is working with Sonic Foundry to deliver a turnkey blended event solution.

The strategic relationship combines customized event networking spaces with online presentations, delivering an end-to-end solution to add a virtual event to a live conference or trade show. With the Zerista event networking platform, both live and virtual attendees can interact online in a custom event networking solution that includes all attendees, speakers and exhibitors. Using the Sonic Foundry Mediasite platform, technicians record speakers and their materials on-site and instantly stream the presentation to the Web, where virtual attendees can watch in real-time.

"With travel restrictions, budget cuts and increasing pressures to produce positive ROI from their conference, today's meeting professionals are looking for innovative ways to extend conferences online - before, during and after the live event. The solution that Zerista and Sonic Foundry are working on provides a highly unique way of doing this. Blended capabilities enable companies to maximize event potential by complementing and extending live conferences," said Justin Jaeck, vice president of services for Sonic Foundry.

"The blended event solution is changing the way the world meets," said John Kanarowski, president of Zerista. "Event networking and webcasting are seeing rapid adoption in the event industry. Conferences that actively blend the in-person and online experience are setting the standard for innovation and excellence. We're proud to work with Sonic Foundry to introduce unparalleled technology that propels the reach and success of leading events in the industry."

The turnkey solution includes Zerista's integrated registration and ecommerce capabilities to monetize the blended event. Profitability increases by introducing new revenue streams from virtual attendance, virtual booth sales and sponsorship opportunities. Events are using the solution to extend their reach to untapped global audiences, thus increasing their market and customer base. The blended atmosphere also makes the event more compelling to in-person attendees, since they can access content and network online before, during and after the event.

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John Kanarowski
Zerista
303-399-1232
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