Razorfish Named a Leader among U.S. Interactive Marketing Agencies in Strategy and Execution by Independent Research Firm

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Razorfish ranked first among agencies in emerging media capabilities.

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By applying digital marketing capabilities, technology and measurement expertise, we help our clients build brands through action, not just messages. Razorfish and our clients respect Forrester as an objective standard for our industry, so being named a Leader by them is an important reflection of our role as stewards of the brand experience for our clients.

Razorfish, one of the world's largest digital agencies, today announced that it was cited as a Leader in "The Forrester Wave™: U.S. Interactive Marketing Agencies -- Strategy and Execution, Q3 2009." The August 2009 report evaluates how effectively the top full-service interactive agencies lead and implement digital strategies and programs for their clients.

Razorfish is one of only two agencies to be cited as a Leader in both the Digital Strategy and Execution Wave and the June 2009 report The Forrester Wave™: Interactive Marketing Agencies -- Web Design Capabilities, Q2 2009.

Razorfish earned this distinction by excelling against Forrester's 39 criteria points, which range from the agency's offerings in measurement and analytics to its focus on innovation to client satisfaction. Moreover, Razorfish earned the highest score in the Emerging Media Capabilities category, earning a 4.9 out of 5.0.

According to the report, "Razorfish is a Leader because of its ability to develop highly rated digital strategy, its proficiency with emerging media and its above average scores in development and execution of high quality interactive campaigns." The report went on to say that "Razorfish is best suited for marketers seeking a large and capable digital agency to lead strategy and provide a full suite of services."

"Razorfish is pleased to be recognized by Forrester as a Leader amongst our agency peers," said Bob Lord, Global CEO at Razorfish. "By applying digital marketing capabilities, technology and measurement expertise, we help our clients build brands through action, not just messages. Razorfish and our clients respect Forrester as an objective standard for our industry, so being named a Leader by them is an important reflection of our role as stewards of the brand experience for our clients."

Barry Judge, CMO at Best Buy, said, "Razorfish has been a valuable Best Buy partner for years. The Forrester Wave substantiates Razorfish's position as a leader and its importance to clients."

In addition to ranking at the top for emerging media, Razorfish also received top scores in discovery and innovation and market presence.

About Razorfish:

Razorfish is one of the largest interactive marketing and technology companies in the world. With a demonstrated commitment to innovation, Razorfish counsels its clients on how to leverage digital channels such as the Web, mobile devices, in-store technologies and other emerging media to engage people, build brand loyalty and provide excellent customer service. The company is increasingly advising marketers on Social Influence Marketing™, its approach for employing social media and social influencers to achieve the marketing and business needs of an organization. Its award-winning client teams provide solutions through their strategic counsel, digital advertising and content creation, media buying, analytics, technology and user experience. Razorfish has offices in markets across the United States, and in Australia, China, France, Germany, Japan, Spain and the United Kingdom. Clients include Carnival Cruise Lines, MillerCoors, Levi's, McDonald's and Starwood Hotels. Visit http://www.razorfish.com for more information, and follow us on Twitter at @Razorfish.

Contact:

Katie Lamkin
Razorfish
312-696-5241
http://www.razorfish.com

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