Geary Interactive's Twitter Promotion Takes Flight

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Interactive marketing agency taps into Twitter's marketing potential with 1400 mentions in one day

Geary Interactive I Wear your Shirt

It was a huge success and a lot of fun to coordinate on our end. The unique thing about social media is that there aren't any rules, so if marketers can create something attention-worthy, campaigns like ours just take off.

Geary Interactive, a digital marketing agency, launches Twitter promotion in conjunction with iwearyourshirt.com to market its social media services. The successful 24-hour campaign generated almost 1400 mentions about Geary Interactive and created online excitement for the innovative t-shirt design with an iPhone velcroed to the front as both the campaign and the prize.

The t-shirt worn by Jason Sadler of iwearyourshirt.com touted "Tweet my Chest" and Geary Interactive's Twitter handle. Tracking the day's activity using multiple analytical tools, Geary Interactive believes their success is a great case study for businesses looking to both track and find ROI through social media marketing platforms like Twitter.

"We spend our time generating results for clients, so it was great to highlight some of the great ideas coming from our team," said Geary Interactive's Chairman and CEO Andreas Roell. "It was a huge success and a lot of fun to coordinate on our end. The unique thing about social media is that there aren't any rules, so if marketers can create something attention-worthy, campaigns like ours just take off."

To be entered into the contest, Twitter users needed to send a message including @gearyi or #gearyi in a post and mention the promotion. In total 1,398 posts included @gearyi or #gearyi. Additional information about the promotion can be found at http://gearyi.com/fresh/i-wear-your-shirt-contest/.

Last week Geary Interactive was also honored in Inc. 5000's list of fastest growing companies. Geary Interactive ranks number one on San Diego Business Journal's list of advertising agencies. Others honors include ranking among San Diego Business Journal's Fastest Growing Privately Held Companies and BtoB Magazines top Search, Interactive, and Advertising Agency lists.

About Geary Interactive:
Geary Interactive is the leading real results digital marketing agency that provides nationally recognized, full service capabilities in a performance driven model. Premium services include: strategic planning, analytics, online advertising, search engine optimization (SEO), social media marketing, creative design and Web site development. Geary has helped ROI - focused companies like WD-40 Company, MobiTV, Covad Communications and University of Phoenix exceed their goals since 2000.

As one of the nation's foremost independent digital agencies, Geary has been continually recognized as one of the region's fastest-growing private companies and Best Places to Work. Geary is headquartered in San Diego with locations in San Francisco, Chicago, Las Vegas and Los Angeles. For additional information, please visit http://www.gearyi.com or call (619)756-6700.

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Leslie Hammann
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