Electric Cooperatives Take On National Issues with 'Revolutionary' Campaign

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Touchstone Energy® Cooperatives, a nationwide alliance of electric cooperatives, announced the unveiling of a "revolutionary" national energy-efficiency campaign, rolled out simultaneously across 46 states, designed to inspire consumers to easily save energy and money.

Touchstone Energy's 'Together We Save' campaign illustrates numerous ways our member-consumers can reduce their energy bills - and thereby save themselves money - by implementing a variety of changes around their homes and businesses

Touchstone Energy® Cooperatives, a nationwide alliance of electric cooperatives, announced the unveiling of a "revolutionary" national energy-efficiency campaign, rolled out simultaneously across 46 states, designed to inspire consumers to easily save energy and money.

Hundreds of representatives from electric cooperatives across the nation will convene to mark the campaign's debut on the campus of Washington University in St. Louis, August 27-28. It will be the first energy-efficiency communications campaign launched by allied local electric cooperatives on a national scale.

The integrated campaign, "Together We Save," features the simultaneous roll-out of television and radio spots, print ads, brochures, and other collateral, as well as more than a dozen energy-efficiency interactive web applications linked to a virtual home tour, all designed to encourage co-op members throughout the country to take energy-saving actions now.

A new website, TogetherWeSave.com, will be the gateway through which consumers will easily learn what to do, and the immediate cost-savings impact of those actions.

Downloadable energy-efficiency videos will also be offered on a new Touchstone Energy web-TV portal.

"Touchstone Energy's 'Together We Save' campaign illustrates numerous ways our member-consumers can reduce their energy bills - and thereby save themselves money - by implementing a variety of changes around their homes and businesses," said Jim Bausell, COO of Touchstone Energy. "Whether its unplugging unused appliances or adding an extra layer of insulation in the attic, what we're showing is how simple these energy-saving techniques are, so that the end-use consumer goes from just thinking about changing some of their habits to actually taking action," Bausell said.

The campaign launch will allow cooperative representatives to meet the creative team that developed the campaign, get a behind-the-scenes look at how it was produced, get detailed views of the new web applications, learn how to use the brand's tools for increasing co-op members' satisfaction, discover how to implement the Touchstone Energy Co-op Connections Card Program, and more.

The Touchstone Energy Cooperatives brand represents a nationwide alliance of nearly 700 local, consumer-owned electric cooperatives in 46 states. Touchstone Energy co-ops collectively deliver power and energy solutions to more than 40 million members every day. Electric cooperatives distribute power for 75 percent of the U.S. landmass over 2.4million miles of power lines.

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