Maryland Retailers Association and Local Roll Call Form Strategic Partnership to Promote Local Online Marketing

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The Maryland Retail Association and Local Roll Call ( have joined forces to help MRA members improve their local listings online on Google and Yahoo!. Local Roll Call will also provide assistance to the Maryland Retailers Association to establish a strategic social networking campaign promoting the association.

The Maryland Retailers Association (MRA) and Local Roll Call, announced a multi-year strategic partnership designed to mutually benefit both organizations by better serving their merchant, and advertising communities in the Maryland Region. The agreement consists of several components in the areas of local search marketing, search engine optimization, Video Solutions, Social Networking and a branded business portal.

"Our members will benefit from the services and experience Local Roll Call will provide," said Tom Saquella, President of the Maryland Retailers Association. "This partnership with Local Roll Call provides us with a great opportunity to further extend our message to Maryland's retail community through social media and provides our members additional online exposure on the portal. Hardly a day goes by where there is not some mention in the trade press about how online marketing and social networks are changing the face of retailing."

"We are thrilled to be working closely with the Maryland Retailers Association to provide guidance to the members with our services and offerings and help grow our businesses," said David Carberry, president and founder, Local Roll Call. "The Maryland Retailers Association offers a strong community of Maryland businesses that can be utilizing a lot more the Internet has to offer. Working together, we can create more exposure for our properties, which in turn makes our directory more valuable to our users."

The Maryland Retailers Association will begin to roll out the initiatives outlined in the agreement this year. This will also include a testing phase that will take place over the next several months, with a plan to achieve full implementation by 2010.

David Carberry will be speaking at the Maryland Retailers Annual Conference in Ocean City Maryland next month, to discuss the partnership and do a morning workshop on social media marketing, local business listings, and pay per click strategies.

Further details of the agreement include:

Local Roll Call ( will be providing the Maryland Retailers Association an online directory tool to manage and maintain their members data. This dashboard tool will allow Maryland Retailers Association members to modify not only their main listing, but will also include additional retail locations if desired.

The Maryland Retailers Association gets an exclusive association sponsorship of the Local Roll Call, Maryland section and updated monthly listings of their member's business locations.

Maryland Retailers Association members receive exclusive discount pricing from Local Roll Call.


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