Mantelstore.com - Intuitive Website Launch

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Manufacturer and direct distributor of fireplace mantels and shelves launches intuitive new website.

We put a lot of effort into developing an e-commerce website that allows the consumer to feel totally in control of the buying process. In designing Mantelstore.com I really feel as though we have put forth an extremely user friendly and intuitive site around a product that wouldn't typically lend itself to such a pursuit, thereby making the customer much more comfortable and in control.

Manufacturer and direct distributor of fireplace mantels and shelves launches intuitive new website. "We have always been pleased to offer our customers the very best in wood fireplace fixtures, but in the past that required custom quoting which could put a delay in the ordering process. Today's customers are looking for the very best, which we've always strived to offer, but they want to be able to place their orders without delay. Our newly designed site offers the same quality products as before but with greatly updated functionality," said Lawrence DePippa, Internet Marketing Manager for Mantelstore.com, an Accent Building Products company.

Gone are the days when individual quoting was necessary. Customers can now select practically any desired combination of width and height and the site will calculate the exact dimensions of the finished product, as well as current pricing. This will eliminate the time consuming process of filing out a quote form, submitting it, and then waiting for an emailed or telephoned response, all before actually ordering your mantel. With this new layout the consumer has the opportunity to select sizing, get a price, and place the order all in a matter of just a few moments.

Not content to stop there, Mantelstore.com also offers their clientele the ability to purchase any fireplace surround or mantelshelf prefinished in a variety of the most popular stains. Painting is also offered in either traditional white or currently popular black. These options can now be obtained simple by choosing "stain" or "paint" from the drop down menu.

Curt Grim, CEO of Mantelstore.com continues, "We put a lot of effort into developing an e-commerce website that allows the consumer to feel totally in control of the buying process. In designing Mantelstore.com I really feel as though we have put forth an extremely user friendly and intuitive site around a product that wouldn't typically lend itself to such a pursuit, thereby making the customer much more comfortable and in control."

About Mantelstore.com:

Mantelstore.com serves both homeowners and builders alike with their exciting collection of fireplace mantels and shelves. Their extensive product line includes many different period and contemporary styles all rendered in the customers choice of MDF, Birch or Oak wood. All mantels are direct shipped from our exclusive builder in southern Virginia to anywhere in the continental 48 states.

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Lawrence DePippa
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