"Do The Honey Bee" and Celebrate National Honey Bee Awareness: Häagen-Dazs® Brand Invites Others to Join in and Shake their Stinger

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The Häagen-Dazs brand is urging consumers to grab a friend and "Do the Honey Bee" dance in August to celebrate National Honey Bee Awareness. The brand worked with a team of recent high school graduates, concerned about the serious situation facing honey bees, to create their own interpretation of the instinctual honey bee waggle dance to share with others.

I learned about beekeeping from my godfather

The Häagen-Dazs brand is urging consumers to grab a friend and "Do the Honey Bee" dance in August to celebrate National Honey Bee Awareness. The brand worked with a team of recent high school graduates, concerned about the serious situation facing honey bees, to create their own interpretation of the instinctual honey bee waggle dance to share with others.

"I learned about beekeeping from my godfather," said Connor Lanman, a recent graduate of Los Altos High School in Los Altos, California. "When I heard about the dire situation facing honey bees, I felt like I had to do something about it. First, I wrote a book while I was in high school called The Plight of the Bee. For my latest project I wanted to take it to a new level. I recruited the talents of my musician brother, James Lanman, and the filmmaking talents of my brother, Max Lanman, to produce an effective and entertaining tool to raise awareness--a hip-hop music video. Get ready to 'Do the Honey Bee!"

To watch and share the video, visit http://www.youtube.com/watch?v=DpyY9_9y9Qw or go to http://www.youtube.com and search "Do the Honey Bee." Think you can do a better job of shaking your stinger? We invite others to become one with the hive invites and post their own video interpretations of the waggle dance by posting a response video on http://www.youtube.com.

According to a survey conducted by the Apiary Inspectors of America (AIA) in the spring of 2009, bee colony losses over the winter of 2008-2009 reached a staggering 29 percent. Nobody knows exactly why the honey bees are disappearing, but research into Colony Collapse Disorder (CCD) continues at major universities thanks, in part, to the Häagen-Dazs loves Honey Bees™ campaign efforts, which has included the donation of a half million dollars to UC Davis and Penn State Universities over two years.

"While there are still serious problems that threaten the existence of honey bees, this dance video serves as a light-hearted reminder that we are dependent on them for one out of every three bites of food we eat," said Ching-Yee Hu, Häagen-Dazs brand manager. "We hope that both kids and grownups will take some time to learn about the important role that honey bees play, and also take a moment to have some fun and share this video with their friends."

The brand encourages everyone to find a way to become a bee crusader, and do their part to help save the honey bees. Here's how to make a difference:

  •     Create a bee friendly garden with plants that attract honey bees. A great resource for information can be found at http://www.helpthehoneybees.com, or from the horticulturalist at your local plant nursery. To request a free packet of Häagen-Dazs bee-friendly flower seeds, send an email to hdloveshb@gmail.com. Seeds are available to U. S. residents only while supplies last.
  •     Every time you buy a Häagen-Dazs ice cream bee-built product, a portion of the proceeds of the sale go toward helping the honey bees.
  •     Tell a friend - The honey bee disappearance is already having an effect on the world's most beloved foods. However, many people have yet to learn about this issue and how they can help. For full details, visit http://www.helpthehoneybees.com to send a Bee-Mail or to create your own animated honey bee to help spread the word.

About Häagen-Dazs
Crafted in 1961 by Reuben Mattus in his family's dairy, Häagen-Dazs is the original superpremium ice cream. True to tradition, we are committed to using only the purest ingredients in crafting the world's finest ice cream. Truly made like no other, today Häagen-Dazs ice cream offers a full range of products from ice cream to sorbet, frozen yogurt and frozen snacks in more than 65 flavors. Häagen-Dazs products are available around the globe for ice cream lovers to enjoy. For more information, please visit http://www.Haagen-Dazs.com.

© HDIP, Inc.

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