Singapore Gourmet Tea Company Bags Four Great Taste Award in UK

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Award Winning tea company from Singapore wins four awards in this year's Great Taste Award held in UK. With over 5,000 entries competing in various food categories, Great Taste Award is an excellent platform for small companies to showcase their products in the internationa marketplace.

This competition has really come of age, and year by year the standard of entries gets higher and higher. To win a gold at the Great Taste Awards is a terrific achievement, multiple award winners certainly demonstrate their passion for the business.

Gryphon Tea Company once again has another to celebrate after winning four prestigious Great Taste Award 2009, an annual gourmet food award held in London for the 16th year.

Out of the entry of 4,781, only 74 entries across various food and beverage categories are meticulously selected for the prestigious three-star gold award. A three-star gold is the highest level of award any producer can aspire to and is recognized as the definitive independent accreditation of quality. Gryphon Tea Signature Collection Jasmine Silver Monkey which uses rare silver needles and scent it naturally with fresh jasmine flowers. For its delicate liquor and fine aroma, the tea won the judges over with its elegant delivery of floral aroma onto the palate.

Winning the two-gold star award, Gryphon Tea Signature Collection Wuyi Keemun is a single estate tea from Fujian which has a complex body with velvety smooth liquor to complement. The tea has a nice long finish.

Gryphon Tea Company successful line of Artisan Selection each bags one-star Gold Great Taste Award for its Moroccan Mint and Earl Grey.

Each pack of 20 silken sachets is priced at S$12 per unit.

Tian Wee, sales & marketing director of Gryphon Tea, said: "We are delighted with this award. Winning 4 awards recognizes the craft and dedication that goes into making fine quality beverages. The teas are of excellent pedigree and certainly deserve to win the hearts of the judges this year"

Food critic Charles Campion comments "This competition has really come of age, and year by year the standard of entries gets higher and higher. To win a gold at the Great Taste Awards is a terrific achievement, multiple award winners certainly demonstrate their passion for the business."

Notes to editor:

About Great Taste Award
The Great Taste Awards, which is organised by the Guild of Fine Food and often referred to as the Oscars of the food industry. A Great Taste Award is the authoritative, independent standard for Britain's fine food sector: more and more consumers recognise the gold & black logo as the benchmark for independently proven fine food. However, winning a coveted Great Taste Award is much more than recognition for excellence; it is one of the most powerful tools to help companies get their products recognized in the speciality food sector.

The Great Taste Awards judging standards, devised by the Guild of Fine Food, are the most rigorous in the UK. Every entry is blind tasted by teams of experts. By the time it earns gold, it will have been assessed by at least three different teams. All the judges' comments are made available to producers. If no gold is awarded, they need to know how and why. The awards ceremony for will take place at a glittering event hosted by specialist food and drink presenter Nigel Barden at Fortnum & Mason's on September 7th, when the Supreme Judging Panel will taste all regional winners live in front of a packed crowd to decide which entry is to be crowned Supreme Champion 2009. Blur bass player, farmer and writer Alex James, chef Mark Hix, and Thomasina Miers of Masterchef fame are among those already confirmed for the panel, and there may be a surprise panelist to be unveiled on the night.

Bob Farrand of the Guild of Fine Food, said: "Lovers of fine food and drink only pay for the best if they're certain what they're buying is the best. Every food with a Great Taste Award gold has been independently proven to be just that - and it tastes great too"

"The winning products have been through a thorough judging process and we are able to assure consumers that the Great Taste Award logo, which all award winners can use, signifies genuine, proven fine food. It's not just a supermarket premium marketing slogan that bears almost no relation to the quality of the food in the packet.

"The Great Taste Awards reflect what is happening in the fine food halls, delicatessens and farm shops throughout the UK and during judging we tasted some fantastic gourmet delicacies from all over the world."

Testimonials for the Great Taste Awards:
'The GTA represent the gold standard of British food production. They are a sign of the highest quality, where taste is more important than the quick buck.'
Tom Parker Bowles

'The Great Taste Awards is the best benchmark of quality in food today - look for their stamp when you shop'
Matthew Drennan, Editor, Delicious Magazine

About Gryphon Tea Company
Gryphon Tea Company, a is a wholly owned subsidiary of Lim Lam Thye Pte Ltd; serves innovative, natural tea with exotic ingredients sourced from around the world to offer a unique tea drinking experience. Formed in 2006, Gryphon Tea serves the professional service segment in hospitality and food catering business in wholesale and retail of specialty tea beverage products. As a leading gourmet purveyor of fine teas, Gryphon Tea innovates and blends tea using Asia's rich heritage as its source of inspiration. Amongst Gryphon Tea specialty products includes gourmet iced tea, chai lattes and instant matcha latte mixes. For more information, visit http://www.gryphontea.com

About LIM LAM THYE Pte Ltd
Lim Lam Thye Pte Ltd started more than 90 years ago as a tea trading company from China's Fujian, Anxi Province. Headquartered in Singapore, Lim Lam Thye is the country's first HACCP certified tea manufacturer. The company produces and exports its high quality Black Tea, Green Tea, Jasmine Tea and Oolong Tea from factories in Vietnam and Singapore. Aside from producing these main teas, Lim Lam Thye provides services in raw material sourcing, beverage development, and product testing. Teas produced by Lim Lam Thye are marketed under the brands of: Tanah Chante, Lurah and Lim Lam. For more information, visit http://www.limlamthye.com

For more information on the Great Taste Awards: Great Taste Awards
For more information on the Guild of Fine Food: Guild of Fine Food

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Tian Wee Lim
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