PIBA Sure 2.0, a New Way to Offer Insurance in Ireland

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This preliminary press release is to announce the new version of the existing project, PIBA Sure. It is a new format for brokers to provide the best insurance deals easier to customers in Ireland. PIBA Sure 2.0 will be launched in september with a full press release.

As car insurance premiums in Ireland increase and the competition rises, a tool for customers to find the best deals had to be considered. PIBA Sure is a network of independent insurance brokers in Ireland with offices nation-wide.

How does it work? When a visitor comes to the main PIBA Sure website they can choose from a range of products such as car insurance, travel insurance, house insurance, van insurance, mortgage protection and life assurance. When the customer enters their details they will be presented with a quotation from one of the brokers within the PIBA Sure website on a rotation to compare prices. Other products will go live in september such as Income Protection.

Brokers are also provided a link which they can use on their own websites for each product. This means that if a customer clicks for example a car insurance link on the brokers own website it will send the customer to PIBA Sure for the quote and automatically assign the visitor to the particular broker.

PIBA Sure 1.0 has been online now for two years. Within the next couple of weeks PIBA Sure 2.0 will be released. There will be new products and a much nicer user interface. A range of tools will then be developed into the site. Over the months after the new release new tools for customers and brokers will be added allowing greater ease for customers to find the best insurance deals and a way to track their history of quotes and more.

Additional marketing tools will be provided to the insurance brokers which will allow them to offer relevant offers to their previous customers and more.

Due to the size of the PIBA Sure project and the commitment of its brokers, the prices are always coming down. This is proving that PIBA Sure's approach to the market works and has a positive future.

PIBA Sure 2.0 is the 'real' starting point for this insurance service and exiting times will follow its release in late September.

Insurance is one of Ireland biggest markets which should retain its sales through recessionary times. Perhaps a shift from one particular type of product to another may occur but the market in general should sustain.


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Steven Hone
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