m62 Identifies Humour as Biggest Gamble When Delivering Presentations

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The use of comedy in presentations is a risk according to experts.

We would always recommend that humour is left out of presentations unless absolutely necessary as it can be a very risky element to include in a presentation. If a presenter is determined that it be included we would recommend something like an amusing cartoon or image that will ensure that the risk of offending an audience member is minimised.

m62 visualcommunications, the global leader in presentation effectiveness, is warning presenters of the potential dangers of incorporating humour into a sales or marketing presentation.

Many presenters believe that using humour in the form of amusing anecdotes, funny stories or comical images and cartoons will relax an audience and boost attention levels but it should always be used with caution.

Presenters should never open with a joke - if it backfires this sets a negative precedent for the rest of the presentation. Humour should also be relevant to the presentation, illustrating or driving home a point - making random jokes with the sole intention of making an audience laugh rather than being relevant should be avoided at all costs.

Given that humour is so subjective, one of the safest ways of incorporating it without risking damaging the credibility of a presenter or having a negative effect on the presentation itself is to include an amusing image or cartoon. However, the use of cartoons should be carefully considered due to copyright issues and it may sometimes be necessary to have an illustrator create a bespoke cartoon specifically for a marketing or sales presentation.

Nicholas Oulton, Founder of m62 visualcommunications commented: "We would always recommend that humour is left out of presentations unless absolutely necessary as it can be a very risky element to include in a presentation. If a presenter is determined that it be included we would recommend something like an amusing cartoon or image that will ensure that the risk of offending an audience member is minimised."

To date, m62 has delivered over 6,500 presentations for a variety of blue chip brands such as BP, Sony, Siemens, Toyota and Microsoft.

m62 offers a range of presentation packages including a variety of services from design and message development to PowerPoint training.

For more information please call 0870 602 6262 or visit m62.net.

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Pete Goold
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