'Politics Online: Tu Hablas Español?' ElectionMall.com Provides Tools for Campaigns to Engage the Hispanic Population

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Recently, ElectionMall.com has seen an increase of requests from campaigns asking for services to reach the increasingly tech savvy Hispanic population. As campaigns shift their focus to Hispanic communities, Electionmall.com has responded with a suite of tools, from online fundraising, content management tools, and even customized email templates to target Spanish speaking internet users.

Never before has ElectionMall.com seen a surge in requests to this magnitude. I think after Obama everyone has woken up to the reality that this demographic could be a powerful swing vote if courted properly. It only makes sense that campaigns will start catering to these groups

ElectionMall.com, a non partisan technology company, has been providing campaigns and political groups with tools to help manage their online infrastructure since 1999. Recently, ElectionMall.com has seen an increase of requests from campaigns asking for services to reach the increasingly tech savvy Hispanic population. As campaigns shift their focus to Hispanic communities, Electionmall.com has responded with a suite of tools, from online fundraising, content management tools, and even customized email templates to target Spanish speaking internet users.

"Never before has ElectionMall.com seen a surge in requests to this magnitude. I think after Obama everyone has woken up to the reality that this demographic could be a powerful swing vote if courted properly. It only makes sense that campaigns will start catering to these groups," states Ravi Singh, CEO of ElectionMall.com.

The online Hispanic audience has grown six percent in the last year, totaling in 20.3 million people and representing 11% of the total online population. The Hispanic population also accounts for the largest growth in most time spent online as well as most pages viewed.
ElectionMall.com's tool suite is designed for any candidate of any size to target this growing constituency. Traditionally, campaigns would have to hire a specialist to design customized "get out the vote" (GOTV) mailers and absentee ballot requests, but after the recent election internet participation of this group has grown, increasing the need for tools "in Español."

The "Tu Hablas Español?" program will process online contributions and send thank you messages in Spanish. Campaign sites can appeal to bilingual voters, with volunteer or contact forms in Spanish and English. Emails can even be sent in Spanish with the candidate's logo, along with custom pages that court the "take action" behavior specifically designed for the Hispanic population. By accessing ElectionMall.com's platform at my.electionmall.com, campaigns with little knowledge of Spanish can still coordinate the Hispanic outreach efforts by taking advantage of ElectionMall.com's Hispanic data files and online advertising platform.

Recently, ElectionMall.com was asked to speak at the Republican National Hispanic Assembly (RNHA), where it shared its technological developments with prominent Hispanic politicians. "I think the Hispanic community can be grabbed by technology efforts. It's not about reaching Republicans or Democrats - it's about reaching untapped voters. Although, it will be interesting to see who uses more of this product next year- Democrats or Republicans!" laughs Ravi Singh, CEO.
For more information on the package visit http://www.electionmall.com.

About ElectionMall, Inc.
Established in 1999,ElectionMall.com. is a non-partisan world leader in providing on demand (SaaS) Internet-based solutions for campaigns and elections worldwide, effectively utilizing technology and business know how to enable candidates, advocacy groups, and nonprofits to generate enhanced gains in awareness, funds, & votes. ElectionMall has 2 registered international patents. ElectionMall has identified over 54 different campaign behaviors and has categorized them into 5 specific product offerings, including: Build, Manage, Raise, Promote and Shop, creating a one-stop-shop that encompasses the entire life-cycle of a campaign. ElectionMall is headquartered in Washington, D.C, Chicago and LA. with international offices in Brussels, Belgium & Mexico City, Mexico. For more information, visit http://www.electionmall.com or call 1-888-932-2946.

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Aaron Ronsheim
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