Collars For Cures Launches E-Commerce Site to Fund Cancer Research

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Collars for Cures today announced the launch of its e-commerce site at http://www.collarsforcures.com. The company offers eye-catching pet collars and t-shirts to raise awareness of and help fund cancer research. The company, which officially launched in February 2009, donates half of all proceeds to the American Association for Cancer Research Foundation (AACR). The collars range in price from $5.99 to $11.99 depending on the size and shipping costs only $1.99 to anywhere in the world.

Collars for Cures' "Roxy"

We are very excited to have this unique opportunity to bring awareness to the cause

Collars for Cures today announced the launch of its e-commerce site at http://www.collarsforcures.com . The company offers eye-catching pet collars and t-shirts to raise awareness of and help fund cancer research. The company, which officially launched in February 2009, donates half of all proceeds to the American Association for Cancer Research Foundation (AACR).

The idea for Collars for Cures began with owner Chris Nelson, his wife Erica and their unusual pet. After several of Nelson's friends and family members were affected by cancer, Nelson wanted to bring awareness to the cause and help fight it a unique way. He wanted to do something that made a statement and got attention, and realized the center of attention in his family was he and his wife's gigantic Great Dane, Roxy. Nelson ordered a bright green collar for Roxy with "Collars for Cures" printed on it and the company was born.

"Roxy gets attention everywhere we go and I wanted to utilize that attention to help fight cancer," said Nelson. "Strangers who see Roxy are constantly asking me where they can purchase a collar and I'm excited to offer them online to an international audience."

The collars are available in five adjustable lengths and can accommodate pets ranging in size from a cat or Chihuahua to a Great Dane. The collars are made from a durable, 100% nylon material with a chrome buckle and an embroidered, white logo. The collars range in price from $5.99 to $11.99 depending on the size and shipping costs only $1.99 to anywhere in the world. Collars for Cures is now offering 100% cotton logo t-shirts for $12.00, which are also available for purchase online.

"We are very excited to have this unique opportunity to bring awareness to the cause," said Tamika Kim Harding, Corporate Alliances & External Relations Administrative Coordinator for the AACR. "The American Association for Cancer Research is very appreciative of Collars for Cures' efforts to raise money for cancer research and provide a platform to spotlight our organization as the authoritative source of information about advances in the causes, diagnosis, treatment and prevention of cancer. By accelerating the growth and spread of new knowledge about cancer, the AACR is on the front lines of the quest for prevention and cure."

For more information about Collars for Cures or its products, please visit http://www.collarsforcures.com. For press inquiries or to interview Chris Nelson, please contact Natasha Biasell of Ivy Public Relations at (559) 917-4476.

About Collars for Cures
Located in Hollywood, California, Collars for Cures is an e-commerce company offering pet collars and t-shirts to help fund cancer research. After several friends and family members were affected by cancer, founder Chris Nelson harnessed the attention-getting power of his Great Dane Roxy to help bring awareness to the cause using a distinguishable, bright green pet collar. Half of all proceeds from Collars for Cures are donated directly to the American Association for Cancer Research Foundation (AACR). In today's world, where pets are not only members of the family but can also be fashion statements, Collars for Cures urges pet owners to make a more meaningful statement with their pets: support the fight against cancer. For more information about Collars for Cures or to purchase products, please visit http://www.collarsforcures.com.

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Natasha Biasell
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