At Jamak, we've always been open to creative uses of our resources. Partnering with Reata allowed us to diversify our line and provide another revenue opportunity during these uncertain economic times.
Ft. Worth, TX (PRWEB) August 26, 2009
The old saying of "making lemonade from lemons" has translated into "making bakeware from silicone" for two very different businesses owned by Fort Worth's entrepreneurial Micallef family.
Weatherford, TX-based Jamak Fabrication is one of three silicone manufacturing plants (additional locations are in England and China) that collectively mass the world's largest production line for silicone windshield wiper blades, spark plug boots and oven gaskets. Jamak has partnered with another highly-successful Micallef business - Reata Restaurant, with locations in Alpine and Fort Worth - to create the restaurant's first branded kitchen products.
The Reata at Home™ Bakeware is a high-quality, naturally non-sticking silicone bakeware line that features three core baking pieces - a 9" round cake pan, a standard loaf pan and a 6 cup muffin pan. The unique, patent pending designs feature an integrated stainless-steel frame that provides the strength and easy handling of traditional bakeware while offering the convenience and easy clean up of a flexible silicone product.
"The strength of Jamak's silicone translates beautifully into these efficient baking tools," said John Beatty, vice president of Jamak Fabrication in Weatherford. "At Jamak, we've always been open to creative uses of our resources. Partnering with Reata allowed us to diversify our line and provide another revenue opportunity during these uncertain economic times."
Mike Micallef, president of Reata Restaurants, agrees. "The Reata Restaurant team is proud to partner with our sister company, Jamak Fabrication. We believe in providing first-class food, service and products for our customers, and are confident that home chefs will be very pleased with this long-lasting line of bakeware."
Reata At Home™ Bakeware can be purchased at both the Alpine and Fort Worth restaurants and online at http://www.reata.net/reata-at-home-bakeware.html
About JAMAK Fabrication
Jamak Fabrication, a division of JMK International, is a focused manufacturing company with locations in the United States, Europe and Asia. Jamak produces a wide range of custom silicone-based products including retail automobile wiper blades, healthcare industry products, commercial/industrial products, OEM automotive spark plug boots and now bakeware. For more information about Jamak Fabrication, visit http://www.jamak.com.
About Reata Restaurant
Reata melds southwestern, Creole and southern flavors with traditional steakhouse fare to provide its legendary Texas cuisine. Reata's most popular items include Tenderloin Tamales, Chicken Fried Steak, Stacked Chicken Enchiladas and Pan-Seared Pepper- Crusted Tenderloin. Their new cookbook, Reata: Legendary Texas Cuisine, features 150 recipes that offer sophisticated yet unpretentious Western fare that is sure to thrill anyone hankering for a bite of the Wild West. For more information about Reata or to purchase a cookbook, gift certificate or bakeware, visit http://www.reata.net.