Parentgiving.com Announces Co-Branded Store Partner Program: Gilbert Guide And Parentgiving.com Partner to Offer Co-Branded Store and Senior Care Directory

Today, Parentgiving (http://www.parentgiving.com)--the most comprehensive online resource for family caregivers of aging parents--announces the launch of the Parentgiving Co-Branded Store Partner Program, its newest e-commerce initiative that allows marketing partners to offer the Parentgiving online store directly on their own websites.

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With nearly two-thirds of the baby boom generation projected to be taking care of an elderly parent in the next 10 years, the need for a leading resource in elder care is greater than ever

Montclair, NJ (PRWEB) August 25, 2009

Today, Parentgiving (http://www.parentgiving.com)--the most comprehensive online resource for family caregivers of aging parents--announces the launch of the Parentgiving Co-Branded Store Partner Program, its newest e-commerce initiative that allows marketing partners to offer the Parentgiving online store directly on their own websites. The first of these partnerships is with Gilbert Guide (http://www.gilbertguide.com), the most comprehensive site on the web for aging and senior care, whose previous online store was powered by Amazon.com.

Keith Maddox, CEO of Parentgiving.com states, "Our online store was built for the millions of family caregivers in the USA. The store features thousands of great products for seniors, makes it easy to purchase and offers the convenience of fast delivery right to your doorstep. Now, select partners can add our store to their website, to the benefit of their customers or members, and optionally generate a commission for themselves. We chose to launch this program with Gilbert Guide because of our overlapping missions-to help family caregivers of the aging-and because Gilbert Guide has such a great reputation for practical solutions, expert information and the most comprehensive senior housing guide and homecare directory."

"By partnering with Parentgiving we don't have to manage all the complexities of e-commerce - they have already mastered it," says Jason Gilbert, COO of Gilbert Guide. "We just dropped in the new hyperlinks to the store on our website and we were off and running. The Parentgiving Co-Branded Store nicely complements our service offerings since it now gives our visitors the highest quality home medical and personal care products for seniors, including products for mobility, incontinence, bathroom safety, bedding, daily living aids, nutritionals and more."

Simultaneously, Parentgiving launched a co-branded version of Gilbert Guide's Senior Care Directory on Parentgiving.com; website visitors can now search the Gilbert Guide directory for senior services such as senior housing, home care and care management without leaving Parentgiving.com.

"The Co-Branded Store Partner Program allows partners to embed the Parentgiving Store into their websites so that customers do not have to leave the partner website to shop and complete a purchase," says Maddox. The program offers discounts to partner's customers and/or a percentage of revenue on all sales to the partner. Parentgiving manages all aspects of the online store, including hosting and technology, merchandising of products, customer service and sales support and order fulfillment. This is a departure from Parentgiving's existing affiliate program, another of its multi-pronged e-commerce plan components.

U.S. Census Bureau statistics indicate that the number of Americans age 65 or older will double by the year 2030 to over 70 million, and The Pew Research Center reports that nearly 10 million boomers are now raising kids or supporting an adult child while providing financial support to an aging parent. "With nearly two-thirds of the baby boom generation projected to be taking care of an elderly parent in the next 10 years, the need for a leading resource in elder care is greater than ever," explains Maddox. "First with the launch of Parentgiving.com and now by partnering with other leaders in the senior care field, we are able to provide that timely and comprehensive resource for caregivers."

For additional information log onto http://www.parentgiving.com

For interview requests or screen grabs please contact Frani Lieberman at 973.744.0707.

About Parentgiving.com

Parentgiving's mission is to help people better care for their aging parents. The company's website, parentgiving.com, offers a wealth of free elder care information, an online store with products for seniors and 800-GET-CARE--elder care help by phone. Parentgiving.com offers original elder care articles in 15 "learning center" categories from aging in place to legal issues, daily newsflashes, bi-monthly newsletters and senior health tips along with caregiver stories and an online community of blogs and forums. The Parentgiving store has over 1,350 products and growing in such categories as home medical, incontinence, bedding, bath safety, mobility and daily living aids. The 800-GET-CARE service provides family caregivers with immediate access via phone to elder care professionals for telephonic help and local referrals.

About GilbertGuide.com

Established in 2004, Gilbert Guide is the leading senior care website where families find practical solutions, expert information and the most comprehensive senior housing guide and homecare directory for aging parents and loved ones. It was founded on the concept that quality matters, and its primary goal is to educate consumers on a breadth of senior care and aging issues. For more information: http://www.gilbertguide.com.

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