Norwalk, Conn. (PRWEB) August 26, 2009
Direct marketing agency Media Horizons Inc. has named industry veteran Alan Zamchick as Vice President of its new List Management division. Zamchick, an award-winning list management executive, will bring his 30-plus years of experience to bear in helping MHI clients maximize their list rental profits.
"Alan brings a strong track record of outstanding performance in all aspects of list management, including marketing, promotion, fulfillment, servicing and receivables/collections," said Alan Kraft, President of Media Horizons Management. "We believe that the addition of his professionalism, wealth of experience and focus on maximizing the value of customer lists is the best possible way to launch our List Management division as a success story right off the bat."
Since 1982, Zamchick directed the in-house list management department at Hachette Filipacchi Media, the world's largest magazine publisher with popular titles such as Car & Driver and ELLE. While there, he was responsible for a seven-figure list management operation for up to 24 HFM magazines.
"I'm thrilled to be joining the outstanding team at Media Horizons," said Zamchick. "I look forward to helping drive sales of our list and segmentation services and customized models and increasing our market footprint."
Zamchick began his career in 1978 with Unity Buying Service, working on large mailing campaigns for Unity Buying Catalog, Sunset House, Beautiful Visions, Beauty Showcase and others. In 2004, he was awarded the New York Direct Marketing Club's Silver Apple Award for over 25 years of meritorious service to the industry.
About Media Horizons
Founded in 1988, Media Horizons is an entrepreneurial direct marketing agency based in Norwalk, Conn. It offers a full range of services to provide measurable, complete marketing solutions. An independently-owned agency, Media Horizons is dedicated to achieving client goals by cost effectively generating new customers and maximizing their lifetime value. The agency does this by integrating cutting-edge direct marketing techniques with time-honored discipline. With each engagement, Media Horizons employs the optimal combination of media, offer and creative for maximum effectiveness and efficiency. In 2008, Media Horizons was responsible for generating over 600,000 new customers for its clients. For more information, please see http://www.mediahorizons.com. Please connect with us on Twitter @mediahorizons.