It appears this economic downturn has affected consumers similarly, regardless of the country in which they live
Des Plaines, IL (Vocus) August 25, 2009
Feeling the sting of a bleak global economy, consumers around the world cut back on visiting foodservice outlets in the first quarter of the year, according to The NPD Group, a leading market research company. NPD’s CREST®, which tracks consumer usage of foodservice in Canada, France, Germany, Italy, Japan, Spain, United Kingdom, and United States, reports foodservice traffic declines in France, Germany, Italy, Japan, Spain, United Kingdom, and the United States. Traffic was essentially flat in Canada. Total spending at foodservice outlets fell in all of the reported countries with the exception of Canada and the United States.
With the exception of Japan, traffic counts declined at quick service (fast food) restaurants in the monitored countries. Full service foodservice concepts posted virtually no growth around the world. Most foodservice daypart segments (i.e. morning meal, lunch, supper, and evening snack) declined in nearly every country. Supper was weak everywhere but France. Germany and the United States experienced some growth in the morning meal daypart. The evening snack daypart showed the most encouraging trend, with increases or flat results in three countries.
“It appears this economic downturn has affected consumers similarly, regardless of the country in which they live,” says Bob O’Brien, senior vice president of global foodservice at NPD. “They are controlling their expenses by eating out less frequently, snacking less, cutting back on family visits, and when they do dine out, they are trading down to less expensive channels, and carefully managing their check size.”
NPD released its first CREST report on the Chinese commercial foodservice market in May 2009. In general, NPD reports that Chinese consumers rely on commercial foodservice for their meals/snacks consumption at least once every other day, and are more likely to patronize full service concepts in the China’s metro cities and quick service/vendor concepts in Beijing, Nanjing, Hangzhou, and the country’s other capital cities.
To learn more about foodservice across the globe and to hear from foodservice industry experts in nine different countries visit: http://www.npd.com/lps/GlobalFoodservice_lp/
About The NPD Group, Inc.
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