Best of all, the solution is intuitive and easy to use - a feature that is highly valued by our busy marketing team.
Austin, TX (PRWEB) August 25, 2009
Manticore Technology™, a leading provider of easy-to-use, powerful, marketing automation solutions, today announced that Jaspersoft, provider of the world's most widely used business intelligence (BI) software, has realized a 190% increase in the conversion of qualified leads to closed deals with Manticore Technology.
Jaspersoft selected Manticore from a number of other marketing automation vendors to increase the efficiency of the company's marketing team and increase the returns on their marketing program expenditures. The Jaspersoft marketing department was already doing reporting and analysis, but they realized an effective marketing automation solution would help them escalate more prospects into the sales funnel, fine-tune their conversion ratios and maximize revenues. The Jaspersoft team integrated Manticore Technology with their existing Salesforce.com solution to create a comprehensive sales pipeline management solution that fully aligns marketing programs with sales revenue objectives.
"After careful consideration, we decided on Manticore because it offers extensive capabilities for lead nurturing, lead scoring, precise email marketing management, real-time campaign analysis and list management," said Nick Halsey, VP Marketing at Jaspersoft. "Best of all, the solution is intuitive and easy to use - a feature that is highly valued by our busy marketing team."
Since implementing Manticore, the Jaspersoft marketing department has gained deep visibility into current sales activities. They are able to track new leads to final conversion by different lead scoring categories and programs, while email communications are properly segmented for commercial and non-commercial audiences, including sub-segments within each group.
"Manticore Marketing Automation is a critical tool for all business-to-business marketers," said Jeff Erramouspe, president, Manticore Technology. "It enables them to dramatically impact the sales pipeline by sending only ready to buy leads to sales, while nurturing the rest until they are ready to purchase."
For the latest best practices on Marketing Automation, visit the Manticore Technology blog at: http://blog.manticoretechnology.com/.
ABOUT MANTICORE TECHNOLOGY
Manticore Technology is a leading SAAS marketing automation solution provider that enables marketers to effortlessly move sales prospects through the pipeline through demand generation, lead management, lead scoring, and lead nurturing, while feeding their sales team invaluable insight about the interests of each lead. Manticore Technology has enterprise customers around the globe, including, Jaspersoft, Sharebuilder 401(k) and PGP. For more information visit http://www.manticoretechnology.com or call 1-866-Manticore.
Jaspersoft's open source business intelligence suite is the world's most widely used BI software, with nearly 9 million downloads worldwide and more than 10,000 commercial customers in 96 countries. The company's Jaspersoft Business Intelligence Suite provides a web-based, open and modular approach to the evolving business intelligence needs of the enterprise. Jaspersoft's software is rapidly updated by a community of more than 90,000 registered members working on more than 350 projects, which represents the world's largest business intelligence community.