New York, NY (PRWEB) August 25, 2009
Former Smackdown head writer/producer Paul Heyman has opined on the CM Punk vs Undertaker show-closing storyline at WWE SummerSlam. Heyman says the move was "right for business," and not doing something in the wake of Jeff Hardy's immenent departure would be bad for WWE and its shareholders.
Heyman, in his exclusive blog posted on CraveOnline's Heyman Hustle website, brings the case in favor of the storyline development. In a key excerpt, Heyman states:
What happened next violates every principle of "Booking 101" ever taught. Yet, it was the best thing WWE has done in a long time, and it was, as the old expression goes, "right for business."
As the new champion stood over the just-dethroned former title holder, the lights flickered, and then went out. The all-too-familiar Hells Bells gong rang, signaling the entrance music of The Undertaker. The Phenom, who has been out of sight (and therefore, out of mind) for several months, appeared in Hardy's prone position when the lights came back on, snatched the newly-minted champion by the throat, and leveled him with a resounding chokeslam in a memorable show-closing moment.
World Wrestling Entertainment smartly wanted to shift your attention away from the wounded warrior Jeff Hardy, and place the emphasis on the new direction the championship story on Smackdown will need to take. If Jeff Hardy was going to stay in WWE, this would be a shortcut to Undertaker challenging Punk, and it would be all wrong for business. But it's the very fact that Hardy is taking a hiatus from WWE that makes this not only a memorable moment in SummerSlam history, but also the right move at the right time with the right players involved.
The entire blog can be found at: