and Jamie Geller Cook up a Recipe to Bring Kosher Home

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The World's Largest Online Kosher Supermarket Serves Up Speedy Home Delivery Paired with Fresh Culinary Content

many consumers looking for kosher certified products are not necessarily kosher observant, since research shows that over 55% of kosher consumers buy these products for health reasons.

Jamie Geller, the "Bride Who Knew Nothing" and, the online grocer with a full line of everything kosher, unveiled a partnership and the website today. The new site aims to bring "kosher" home in a convenient and meaningful way for busy consumers with discerning palates. Geller, author of critically-acclaimed Quick and Kosher: Recipes from the Bride Who Knew Nothing (Feldheim Publishers, 2007) and a former award-winning HBO producer, moved into the kitchen earlier this year to oversee the creation of comprehensive, interactive content for the site. She brings to over a decade of experience as a TV producer and marketing executive. She will ensure that content is fresh, innovative and most importantly, practical. As the only online grocer of its kind, boasts more than 15,000 food items available for delivery anywhere in the U.S.

The site offers free delivery to the New York Metro region, providing relief for busy individuals and families throughout Manhattan, Riverdale, parts of Bronx and Yonkers, and sections of Brooklyn and Bergen County. The company will continue to expand its local delivery regions. Boasting a wide selection of basic groceries as well as unique and hard-to-find gourmet items, also features a broad showcase selection of kosher meats certified by the VAAD of the Five Towns.

"I am extremely thrilled to be a part of this groundbreaking offering for the kosher consumer," said Geller, after accepting the position of Chief Foodie and VP of Content and Marketing for " has set out to create a website inspired by the likes of Fresh Direct and Every Day with Rachael Ray, but with added features custom-made for this specific audience. The site offers the highest quality food and the most comprehensive content all in one place. The kosher consumer is a more discerning individual, searching for items that come with the highest form of product control and oversight."

By bringing consumers the best of kosher food online, provides shoppers the extreme benefits of virtual shopping complemented with carefully created articles, recipes, videos and meal ideas developed specifically for the kosher consumer. Geller has also introduced a heavy dose of social media to online kosher cooking and will regularly engage with and feature advice from experts, chefs and nutritionists online, offering insightful cooking tips, cooking videos and special promotions through's blogs, as well as through Twitter, and Facebook. has a long history of making all the kosher food staples available to individuals residing outside of major Jewish centers like New York and Los Angeles, where over 45% of kosher consumers live. The virtual shelves are stocked with everyday essentials, a vast selection of kosher meats, and coveted specialty items ranging from organic meats to pre-seasoned steaks, fish and beef. Online customers, nationwide, have direct access to famous boutique kosher brands including Simply Sushi, Schwartz's Appetizers, Chop A Nosh prepared food, Ozzie's Fish, and the famous Zomick's Gourmet Bakery.

"Close to eleven million kosher consumers in the U.S., which is nearly four percent of the American population, now have the option to conduct all of their food shopping online. Pair that with helpful recipes and nutritional advice from experts, and you get the complete kosher package," said Menachem Lubinsky, President and CEO of Lubicom Marketing Consulting, which is considered the leading marketing firm for the kosher food industry. He explained that "many consumers looking for kosher certified products are not necessarily kosher observant, since research shows that over 55% of kosher consumers buy these products for health reasons." This makes's new features, such as adults' and kids' nutritional corners, incredible assets in a comprehensive kosher destination.

Key Features:

Wide Selection:
More than 15,000 food items available for delivery in the U.S. Free delivery in NY Metro region.

Shopping Cart Integration:
Reading a recipe for Taco Soup? The site allows you to automatically add the ingredients to your virtual shopping cart. The items will remain there until you are ready to purchase, in moments or even days.

Video Content
Webisodes hosted by Jamie Geller feature clearly-demonstrated recipes. Viewers can then shop for the necessary ingredients and have them delivered right to their door.

Columns and Features
Original content including recipes, cooking tips, articles, interactive features and blogs.

" is the Web's long-awaited answer for all things related to kosher, since everything can be found in one destination," added Geller. "For me, the beauty is in making it all simple and offering practical solutions. You should not have to stress out in the kitchen. It should be fun and you should have convenient and quick access to all the ingredients you need."

In another announcement today, announced the appointment of Aaron Dobrinsky as Chief Executive Officer.

About The New
The new features over a dozen departments offering more than 15,000 kosher products for delivery. From meat to baked goods to grocery items and gift baskets, it is the only kosher web site of its kind serving as a virtual supermarket at the click of a mouse. The site, which re-launched prior to the Rosh Hashanah holiday in 2009, to serve as a singular destination for all things kosher, also offers a wide variety of content and multimedia that is highly informative and helpful for the kosher consumer. currently focuses on the U.S. market and is rapidly expanding its "free delivery" throughout New York and soon to customers throughout New Jersey, Connecticut and beyond.


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Shira Weiss
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