Customer Engagement Agencies Shaking Up the Marketing Industry

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Alterian Partners see dramatic improvement in ROI through adopting a Customer Engagement model

Alterian (LSE:ALN), the leading international integrated marketing platform (http://www.alterian.com/products) provider, today announced that its partners are seeing dramatic improvements in marketing success and return on investment through adopting a Customer Engagement model to their marketing outreach. Two US based Alterian partners that are leading the sector are KnowledgeBase Marketing(http://www2.kbm1.com/) (KBM) and Communifx (http://www.communifx.com/). Through recognizing a need to change their marketing model, and how to successfully conduct a customer engagement campaign, they are all seeing significant results.

"Traditional marketing as we know it is dead," said Mike Fisher, Senior Vice President, Sales and Marketing, Alterian. "Across our partner base we are seeing an increased focus on customer engagement. Engaging with customers in a two-way dialogue, connecting online and offline channels within an analytics framework, and fully measuring the value of each individual customer is the way of the future. We feel that this 'revolution' in marketing calls for a revolution in the strategies of the providers of services to marketers and we are proud to say that two of the market leaders are Alterian partners." Fisher continues, "KBM and CommuniFX are great examples of agencies that are revolutionising the market and they can only be described as true leaders in the space."

One agency that has recognized the importance of customer engagement and is experiencing great returns through the use of Alterian's suite of products is Texas-based KnowledgeBase Marketing. "The sales experience is increasingly focused on the individual," said Gary Laben, Chief Executive Officer KnowledgeBase Marketing. "If an organization has ten million customers, it needs to look at how it can effectively engage in ten million different conversations. Ensuring the loyalty of customers requires maintaining an individual dialogue and relationship with them. Alterian is one of the few solutions providers that really understands this challenge and has optimized its platform to enable marketing agencies to do just that."

Pittsburgh based Communifx has also made customer engagement a pivotal focus of the work it does for clients. "Engagement marketing isn't necessarily a new concept, but agencies are becoming increasingly aware that it's an essential approach to make a campaign truly effective," said Gene Ferruzza, Chief Executive Officer, Communifx. "We all know that engaging a customer in a conversation has a far more dramatic impact than just telling them something. Alterian delivers a speedy, comprehensive and integrated suite of tools that helps our clients engage their audience in a dialogue that helps them acquire and retain customers."

With results like those being seen by KBM and CommuniFX, the future is bright. With organisations that truly understand their customers and their behaviour and can combine their online and offline engagement effectively, the sky's the limit.

About Alterian:
Alterian (LSE: ALN) empowers organizations to create relevant, effective and engaging experiences with their audience that help build value and reinforce commitment to their brand, through the use of the Alterian Integrated Marketing Platform (http://www.alterian.com/solutions). Alterian drives the transformation of marketing and communications, making it practical and cost-effective for companies to orchestrate multichannel engagement with the individual.

Alterian's unprecedented integration of analytics, content and execution through industry leading tools, such as the Dynamic Messenger email platform and the award winning Content Management solutions, enables companies to build integrated communication strategies which create a true picture of the individual.

Alterian works with marketing services partners, system integrators and agencies who recognize the need to plan and deliver coordinated customer engagement services in partnership with their clients. For more information about Alterian, products within the Alterian Integrated Marketing Platform or Alterian's Partner Network, visit alterian.com (http://www.alterian.com/) or the Alterian blog at engagingtimes.com (http://www.engagingtimes.com/).

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James Walker
Alterian
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