Baby Phat / GIANT Magazine Presents the Sole Series Tour

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Kristinia DeBarge to perform live at Finish Line: September 10th, 2009 North Riverside Park Mall

Famous for launching the most outstanding and innovative marketing campaigns, Baby Phat by Kimora Lee Simmons, in collaboration with GIANT Magazine, presents the "Sole Series" Campaign! GIANT and Baby Phat have embarked on a unique multi-media program that will engage the audience by integrating readers' experience with Baby Phat through print, digital, special event and mobile initiatives. Performing live at Finish Line for part two of the Sole Series in-store tour is hot new pop singer, Kristinia DeBarge. DeBarge's performance will be held outside the Finish Line store at the North Riverside Park Mall in Chicago, IL at 5pm on September 10, 2009. Fans will have the opportunity to hear songs from her newly released album, Exposed, in stores now.

To gain access to this event customers are encouraged to make a Baby Phat purchase in participating Finish Line Chicago locations between now and Thursday, September 10th to receive a VIP Access Card. This card garners access to a private meet & greet with Kristinia DeBarge inside Finish Line and VIP seating during her live performance! Other featured artists for the "Sole Series" program include: sizzling new girl group, Elecktrik Red, singer/songwriter Priscilla Renea and contemporary R&B singer Dondria Nicole. This ground-breaking campaign consists of the following: a "Road to Success" print feature, in-store tour, and a mobile sweepstakes for the opportunity to win the ultimate fashionista experience by attending the Baby Phat Fashion Show during New York's renowned Fashion Week. Talk about living life in the "fab" lane.

The Baby Phat Mobile Sweepstakes to win a trip to the NY Fall 2010 Fashion Week fashion show is another element to the "Sole Series" campaign. To become eligible for this amazing opportunity, customers must text the correct answer to the Baby Phat trivia question on the back of the VIP Access Card. All correct answers are automatically entered into the sweepstakes. Since Kimora adores her fans, everyone walks away with an exclusive Kimora Lee Simmons download regardless of whether their answer is correct or incorrect.

The "Sole Series" campaign will prove to be one of the most exciting and innovative projects that Baby Phat by Kimora Lee Simmons has committed to. There will be several promotional plans to ensure that this program is a heavy hitter! The Baby Phat social media pages, Facebook, Twitter, Flickr and YouTube will be constantly updated with exclusive photos and behind-the-scenes glimpses into the production and execution of this amazing new program as well. You can also preview the developing details on GIANTmag.com.

ABOUT BABY PHAT:
In 1999 a new era of women's fashion was born with the creation of the Baby Phat clothing line. In a world filled with fashion copycats Baby Phat stood out as a fresh approach to personal style. Under the direction of maverick businesswoman and Supermodel Kimora Lee Simmons, Baby Phat quickly became one of the fastest growing clothing lines in the United States. Today this preeminent lifestyle brand allows every woman to showcase her more glamorous, chic and fashion forward side. In less than ten years the Baby Phat Collection has grown to include apparel, outerwear, swimwear, lingerie, luggage, shoes, handbags, fragrance, jewelry, and eyewear collections.

BABY PHAT GETS SOCIAL
In an era where social media dominates the web and communities domestic and international, find a way to cyber connect, Baby Phat has launched a Facebook Fan Page, a Baby Phat Twitter Page, a YouTube Channel and a Flickr Photo Page to keep their fans abreast on all the happenings in the wonderful world of Phat. See below a list of our social media pages and become a fan of Baby Phat by Kimora Lee Simmons:

Baby Phat Facebook Fan Page
http://www.facebook.com/officialbabyphat

Baby Phat on Twitter
http://www.twitter.com/BabyPhat

Baby Phat YouTube Channel
http://www.youtube.com/babyphatfashion

Baby Phat Flickr Page
http://www.flickr.com/babyphatfashion

ABOUT GIANT MAGAZINE:
GIANT is a division of Interactive One, LLC, reaching more than one million readers through it's bi-monthly urban entertainment lifestyle magazine and website http://www.thegiantlist.com. GIANT represents "celebrity, style and culture" and features daily online reporting of the cutting edge trends, provocative news and enlightening editorial from a multi-cultural urban perspective. Re-launched in 2006 to serve the urban community, GIANT Magazine speaks uniquely to the "grown and sexy" audience who grew up on hip-hop and urban music but are now more sophisticated and worldly professionals. For more information visit http://www.thegiantlist.com or http://www.InteractiveOne.com.

ABOUT FINISH LINE:
The Finish Line, Inc. is a premium athletic footwear store and one of the nation's largest mall-based specialty retailers, offering a deep selection of performance and sport-style footwear, apparel and accessories for men, women and kids. The Finish Line, Inc. is publicly traded on the NASDAQ Global Select Market under the symbol FINL. The company operates 681 Finish Line stores in 47 states and online at http://www.finishline.com.

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Natalie Hinds

Elise Hasbrook
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